Twitter Launch and Connect Badge Assessment Answers 2022

Exam Name: Twitter Launch and Connect Badge

Exam URL: https://www.twitterflightschool.com/student/path/782480-launch-and-connect-badge

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Q1. Where should you place your logo throughout your video creative?

  • Top left corner
  • Lower third
  • You should not include your logo in video creative
  • Top right corner

Q2. What is the minimum number of ad formats you should use to maximize your success?

  • 2-3
  • 3-5
  • 1-2
  • 5-10

Q3. What percentage of sales can be directly attributed to creative?

  • 10%
  • 47%
  • 33%
  • 20%

Q4. People on Twitter are often the first to try, buy, and…

  • Send a DM asking for more information
  • Download a new game
  • Forget about your ad
  • Share new experiences with others

Q5. What are the #ThreeSimpleRules for getting creative on Twitter? (select three)

  • Keep it short & simple
  • Use jump cuts and fast-changing visuals
  • Create visual cues with clear logo placement and captions
  • Include people & products in your videos

Q6. Which launch phase involves fine-tuning details at the campaign level, including identifying target audiences, creating copy, and determining the campaign’s duration?

  • None of the launch phases involve these things
  • Activation
  • Creative
  • Flighting

Q7. In general, how long should your Video Ads be on Twitter?

  • 25-45 seconds
  • 60-90 seconds
  • 30-60 seconds
  • 10-15 seconds

Q8. People on Twitter are… (select three)

  • Results-driven
  • Mostly on iOS devices
  • Influential
  • Receptive

Q9. What are the key themes of conversation?” is a question that helps define which of the following elements of a unique message’s construction?

  • Target audience
  • Topic of Connection
  • Customized creative
  • Brand story

Q10. To drive awareness for your launch campaign, your flighting should be at least ___________ long.

  • 2-3 weeks
  • 5-10 weeks
  • 1-2 weeks
  • 3-6 weeks

Q11. When you want to align with the topic, you can choose:

  • Video Ads
  • Trend Takeover+
  • Timeline Takeover
  • Trend Takeover

Q12. If you pre-produce assets based on what you know will happen and publish them when the moment unfolds so they “feel” real-time, you are creating:

  • Realtime content
  • Immersed content
  • Planned content
  • Anticipated content

Q13. Which of the following Twitter ad formats help you “go big on the reveal”? (select three)

  • Timeline Takeover
  • Trend Takeover
  • Awareness campaigns
  • Trend Takeover+

Q14. Which of the following actions could lead your connect campaigns to 2X more engagement, 35% higher view-through, and 3X more cost efficiency.

  • Expand your campaign window
  • Expand your target audience
  • Use multiple campaigns
  • Use customized creatives

Q15. Which of the following statements is correct about flighting strategy?

  • You don’t need to understand the pulse of a conversation before joining it.
  • It leads brands to build a phased approach to maximize impact pre / during / post-event.
  • It does not take part in the peak of the conversation.
  • It reinforces your connect campaign by extending the window after the peak.

Q16. A successful connect strategy contains (select three):

  • Connect strategy
  • Flighting strategy
  • Messaging strategy
  • Engaging strategy

Q17. The ways to connect on Twitter include (Select three):

  • Events
  • Occasions
  • Topics
  • Trends

Q18. How do Twitter’s takeover products help you achieve a successful launch?

  • Takeover products allow you to upload longer videos to Twitter.
  • Takeover products allow you to direct message your audience at scale.
  • Takeover products help you achieve mass awareness on Launch day.
  • Takeover products are Twitter’s most cost-effective ad solutions.

Q19. Holiday seasons, International Women’s Day, and Valentine’s Day are all examples of what type of connect opportunity?

  • Events
  • Occasions
  • None of these are connect opportunities
  • Trends

Q20. If you’re interested in significantly moving brand metrics, the length of your campaign should be…

  • Longer
  • Dependent on your budget
  • Shorter
  • Flight time does not impact brand metrics

Q21. To build cultural relevance for your brand, your messaging should be based on a combination of (select three):

  • Topic of connection
  • Brand story
  • Customized creative
  • Target audience

Q22. Launch Leaders use a phased approach to their flighting strategy, which includes…

  • Tease, Reveal, and Reinforce
  • Hype, Anticipate, and React
  • Preview, Release, and Tech Support
  • Launch Leaders do not use a phased approach.

Q23. What are the five types of launches we identify on Twitter?

  • New projects, new branding, new copyrights, new features, and new hires
  • New products, new brands, new messaging, new promotions, and new features
  • New cars, new logos, new movies, new TV shows, and new sales
  • New companies, new management, new features, new offers, and new messaging

Q24. What do we mean when we say “connect” on Twitter?

  • Executing campaigns around global moments
  • Communicating with key stakeholders and influencers
  • Launching a new product that’s connected to a current trend
  • Building relevance by being a part of the conversation

Q25. What percentage of a consumer’s purchase decision is driven by their perception of a brand’s cultural relevance?

  • 5%
  • 25%
  • 7%
  • 10%

Q26. What do we mean when we say “launch” on Twitter?

  • Creating a new campaign to be released on a specific date
  • Driving sales for a specific type of product
  • Building awareness and interest in something new
  • Announcing the event of a sale with a promoted Tweet

Q27. Launch Leaders invest heavily leading up to their launch, spending on average up to ___ % of their total budget between the Tease + Reveal stages.

  • 5%
  • 10%
  • 40%
  • 25%

Q28. Why is it essential for your brand to be culturally relevant? (select two)

  • Cultural relevance is straightforward to obtain.
  • Cultural relevance correlates better with brand metrics.
  • Cultural relevance is a critical driver of the consumer’s purchase decision.
  • Cultural relevance is every brand’s #1 objective.

Q29. What are the five types of launch categories on Twitter?

  • Product, brand, features, message, promotion
  • Videos, images, websites, apps, sales
  • Paid media, video views, announcements, apps, websites
  • Sales, services, announcements, products, promotions

Q30. ______________ maximizes your success by serving content before, during, and after your launch day.

  • A content strategy
  • A data-driven flighting schedule
  • An activation plan
  • Creative developed by an award-winning team

Q31. Your goal for the reveal phase of your launch should be to…

  • Achieve all of your KPIs in a single day
  • Start conversations
  • Drive mass awareness of your launch
  • Increase your reach

Q32. Why are captions so important for your videos on Twitter?

  • Including captions can lead to longer view rates.
  • Captions aren’t that important on Twitter.
  • If your video has captions, Twitter will show your ad to more people.
  • Captions help identify the music you’re using in your videos.

Q33. Which ad format allows you to connect your content with over 200 brand-safe publishers?

  • Amplify Sponsorship
  • Trend Takeover
  • Timeline Takeover
  • Amplify Pre-roll

Q34. True or False. Brands that invest early in building shareable content for their audiences tend to hit their Launch KPIs more often than those that don’t.

  • False
  • True

Q35. What are the three phases of the connect flighting strategy? (select three)

  • Hype
  • React
  • Participate
  • Announce

Q36. How many ad formats should you use to increase the probability of having a successful connect campaign?

  • As many as you can
  • Only 1
  • 2-3
  • More than 3

Q37. When you want to be at the front and center of the topic, you can use:

  • Poll
  • Video ads for Website Clicks
  • Timeline Takeover
  • Video ads with Conversation Buttons

Q38. Working from home, mindfulness, and activism are examples of which type of connect opportunity?

  • Trends
  • None of these are connect opportunities
  • Events
  • Occasions

Q39. If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three)

  • Intent
  • Consideration
  • Recall
  • Awareness

Q40. What did Bain identify as a significant differentiator for brands that had successful launch campaigns?

  • Their use of Twitter as part of their launch strategy
  • The industry the brand operates within
  • Their overall budget
  • Their use of cutting-edge creative

Q41. Brands that hit their launch KPIs are ____ more likely to launch on Twitter.

  • 1.1X
  • 2X
  • 2.3X
  • not

Q42. What percentage of marketers report missing their launch KPIs?

  • 15%
  • 20%
  • 85%
  • 50%

Q43. What’s the advantage of running a connect campaign on Twitter rather than on other platforms?

  • People on Twitter spend more time scrolling, so your ads are more likely to be seen.
  • People come to Twitter to connect with what’s happening, which makes them more leaned in and receptive to your ads.
  • Twitter ads are less intrusive.
  • People on Twitter are more interested in ads.

Q44. On launch day you should…

  • Send DMs to your community
  • Go big on the reveal to maximize awareness
  • Tweet at least 2-3 times
  • Create an email newsletter campaign

Q45. Social video content should be designed for…

  • The fastest download speed
  • Viewing on a large-screen TV
  • A sound-off environment
  • Use across all social platforms

Q46. True or False: When choosing the best formats for your KPI, Video Ads with Conversation Buttons work best to build campaign awareness, message association, and intent.

  • True
  • False

Q47. ________ is a premium, single-day, “mass awareness” ad package of Twitter’s most valuable video impressions.

  • Trend Takeover
  • Timeline Takeover
  • Trend Takeover+
  • Amplify Pre-roll Ads

Q48. Why do people come to Twitter?

  • Because they want to buy something.
  • To stay up-to-date on the topics they care about and talk to others who share their interests.
  • To create friendships with the brands they follow.
  • To engage with companies via DMs.

Q49. Award shows, music festivals, and sporting events are all examples of which type of connect opportunity?

  • Events
  • None of these are connect opportunities
  • Trends
  • Occasions

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