Exam Name: Twitter Launch and Connect Badge
Exam URL: https://www.twitterflightschool.com/student/path/782480-launch-and-connect-badge
Q1. Where should you place your logo throughout your video creative?
- Top left corner
- Lower third
- You should not include your logo in video creative
- Top right corner
Q2. What is the minimum number of ad formats you should use to maximize your success?
- 2-3
- 3-5
- 1-2
- 5-10
Q3. What percentage of sales can be directly attributed to creative?
- 10%
- 47%
- 33%
- 20%
Q4. People on Twitter are often the first to try, buy, and…
- Send a DM asking for more information
- Download a new game
- Forget about your ad
- Share new experiences with others
Q5. What are the #ThreeSimpleRules for getting creative on Twitter? (select three)
- Keep it short & simple
- Use jump cuts and fast-changing visuals
- Create visual cues with clear logo placement and captions
- Include people & products in your videos
Q6. Which launch phase involves fine-tuning details at the campaign level, including identifying target audiences, creating copy, and determining the campaign’s duration?
- None of the launch phases involve these things
- Activation
- Creative
- Flighting
Q7. In general, how long should your Video Ads be on Twitter?
- 25-45 seconds
- 60-90 seconds
- 30-60 seconds
- 10-15 seconds
Q8. People on Twitter are… (select three)
- Results-driven
- Mostly on iOS devices
- Influential
- Receptive
Q9. What are the key themes of conversation?” is a question that helps define which of the following elements of a unique message’s construction?
- Target audience
- Topic of Connection
- Customized creative
- Brand story
Q10. To drive awareness for your launch campaign, your flighting should be at least ___________ long.
- 2-3 weeks
- 5-10 weeks
- 1-2 weeks
- 3-6 weeks
Q11. When you want to align with the topic, you can choose:
- Video Ads
- Trend Takeover+
- Timeline Takeover
- Trend Takeover
Q12. If you pre-produce assets based on what you know will happen and publish them when the moment unfolds so they “feel” real-time, you are creating:
- Realtime content
- Immersed content
- Planned content
- Anticipated content
Q13. Which of the following Twitter ad formats help you “go big on the reveal”? (select three)
- Timeline Takeover
- Trend Takeover
- Awareness campaigns
- Trend Takeover+
Q14. Which of the following actions could lead your connect campaigns to 2X more engagement, 35% higher view-through, and 3X more cost efficiency.
- Expand your campaign window
- Expand your target audience
- Use multiple campaigns
- Use customized creatives
Q15. Which of the following statements is correct about flighting strategy?
- You don’t need to understand the pulse of a conversation before joining it.
- It leads brands to build a phased approach to maximize impact pre / during / post-event.
- It does not take part in the peak of the conversation.
- It reinforces your connect campaign by extending the window after the peak.
Q16. A successful connect strategy contains (select three):
- Connect strategy
- Flighting strategy
- Messaging strategy
- Engaging strategy
Q17. The ways to connect on Twitter include (Select three):
- Events
- Occasions
- Topics
- Trends
Q18. How do Twitter’s takeover products help you achieve a successful launch?
- Takeover products allow you to upload longer videos to Twitter.
- Takeover products allow you to direct message your audience at scale.
- Takeover products help you achieve mass awareness on Launch day.
- Takeover products are Twitter’s most cost-effective ad solutions.
Q19. Holiday seasons, International Women’s Day, and Valentine’s Day are all examples of what type of connect opportunity?
- Events
- Occasions
- None of these are connect opportunities
- Trends
Q20. If you’re interested in significantly moving brand metrics, the length of your campaign should be…
- Longer
- Dependent on your budget
- Shorter
- Flight time does not impact brand metrics
Q21. To build cultural relevance for your brand, your messaging should be based on a combination of (select three):
- Topic of connection
- Brand story
- Customized creative
- Target audience
Q22. Launch Leaders use a phased approach to their flighting strategy, which includes…
- Tease, Reveal, and Reinforce
- Hype, Anticipate, and React
- Preview, Release, and Tech Support
- Launch Leaders do not use a phased approach.
Q23. What are the five types of launches we identify on Twitter?
- New projects, new branding, new copyrights, new features, and new hires
- New products, new brands, new messaging, new promotions, and new features
- New cars, new logos, new movies, new TV shows, and new sales
- New companies, new management, new features, new offers, and new messaging
Q24. What do we mean when we say “connect” on Twitter?
- Executing campaigns around global moments
- Communicating with key stakeholders and influencers
- Launching a new product that’s connected to a current trend
- Building relevance by being a part of the conversation
Q25. What percentage of a consumer’s purchase decision is driven by their perception of a brand’s cultural relevance?
- 5%
- 25%
- 7%
- 10%
Q26. What do we mean when we say “launch” on Twitter?
- Creating a new campaign to be released on a specific date
- Driving sales for a specific type of product
- Building awareness and interest in something new
- Announcing the event of a sale with a promoted Tweet
Q27. Launch Leaders invest heavily leading up to their launch, spending on average up to ___ % of their total budget between the Tease + Reveal stages.
- 5%
- 10%
- 40%
- 25%
Q28. Why is it essential for your brand to be culturally relevant? (select two)
- Cultural relevance is straightforward to obtain.
- Cultural relevance correlates better with brand metrics.
- Cultural relevance is a critical driver of the consumer’s purchase decision.
- Cultural relevance is every brand’s #1 objective.
Q29. What are the five types of launch categories on Twitter?
- Product, brand, features, message, promotion
- Videos, images, websites, apps, sales
- Paid media, video views, announcements, apps, websites
- Sales, services, announcements, products, promotions
Q30. ______________ maximizes your success by serving content before, during, and after your launch day.
- A content strategy
- A data-driven flighting schedule
- An activation plan
- Creative developed by an award-winning team
Q31. Your goal for the reveal phase of your launch should be to…
- Achieve all of your KPIs in a single day
- Start conversations
- Drive mass awareness of your launch
- Increase your reach
Q32. Why are captions so important for your videos on Twitter?
- Including captions can lead to longer view rates.
- Captions aren’t that important on Twitter.
- If your video has captions, Twitter will show your ad to more people.
- Captions help identify the music you’re using in your videos.
Q33. Which ad format allows you to connect your content with over 200 brand-safe publishers?
- Amplify Sponsorship
- Trend Takeover
- Timeline Takeover
- Amplify Pre-roll
Q34. True or False. Brands that invest early in building shareable content for their audiences tend to hit their Launch KPIs more often than those that don’t.
- False
- True
Q35. What are the three phases of the connect flighting strategy? (select three)
- Hype
- React
- Participate
- Announce
Q36. How many ad formats should you use to increase the probability of having a successful connect campaign?
- As many as you can
- Only 1
- 2-3
- More than 3
Q37. When you want to be at the front and center of the topic, you can use:
- Poll
- Video ads for Website Clicks
- Timeline Takeover
- Video ads with Conversation Buttons
Q38. Working from home, mindfulness, and activism are examples of which type of connect opportunity?
- Trends
- None of these are connect opportunities
- Events
- Occasions
Q39. If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three)
- Intent
- Consideration
- Recall
- Awareness
Q40. What did Bain identify as a significant differentiator for brands that had successful launch campaigns?
- Their use of Twitter as part of their launch strategy
- The industry the brand operates within
- Their overall budget
- Their use of cutting-edge creative
Q41. Brands that hit their launch KPIs are ____ more likely to launch on Twitter.
- 1.1X
- 2X
- 2.3X
- not
Q42. What percentage of marketers report missing their launch KPIs?
- 15%
- 20%
- 85%
- 50%
Q43. What’s the advantage of running a connect campaign on Twitter rather than on other platforms?
- People on Twitter spend more time scrolling, so your ads are more likely to be seen.
- People come to Twitter to connect with what’s happening, which makes them more leaned in and receptive to your ads.
- Twitter ads are less intrusive.
- People on Twitter are more interested in ads.
Q44. On launch day you should…
- Send DMs to your community
- Go big on the reveal to maximize awareness
- Tweet at least 2-3 times
- Create an email newsletter campaign
Q45. Social video content should be designed for…
- The fastest download speed
- Viewing on a large-screen TV
- A sound-off environment
- Use across all social platforms
Q46. True or False: When choosing the best formats for your KPI, Video Ads with Conversation Buttons work best to build campaign awareness, message association, and intent.
- True
- False
Q47. ________ is a premium, single-day, “mass awareness” ad package of Twitter’s most valuable video impressions.
- Trend Takeover
- Timeline Takeover
- Trend Takeover+
- Amplify Pre-roll Ads
Q48. Why do people come to Twitter?
- Because they want to buy something.
- To stay up-to-date on the topics they care about and talk to others who share their interests.
- To create friendships with the brands they follow.
- To engage with companies via DMs.
Q49. Award shows, music festivals, and sporting events are all examples of which type of connect opportunity?
- Events
- None of these are connect opportunities
- Trends
- Occasions
