SEMrush Role of Content Exam Answers 2021

Exam Name: SEMrush Role of Content Exam

Exam URL: https://www.semrush.com/academy/exams/role-of-content-exam

Q1. Why do people link to you?

  • To make money via what you pay them
  • To help you make money
  • Because helping their site users by linking to great content increases those users’ affinity for their business
  • Because Google ranks sites that link out higher

Q2. What are some of the ways you can filter links in SEMrush? Choose three answers.

  • Sort them by the price per link
  • Limit the number of links per domain
  • Filter our NoFollow/Sponsored/UGC links
  • Sort them by PageScore

Q3. What are the downsides of using a blog to publish evergreen content? Choose two answers.

  • Many pages on a blog are “overhead” pages that Google won’t want to index
  • Blog platforms show content based on age, not on importance and relevance
  • Blogs make publishing too easy
  • Google doesn’t like blogs

Q4. What are the most important aspects of content for SEO? Choose two correct answers.

  • Addressing user needs
  • Publishing high quality content
  • Publishing high volumes of content
  • Publishing more content than your competitor

Q5. Which of these is the most important aspect of links to your site?

  • They are inexpensive
  • They are freely given
  • They use rich anchor text
  • They link to money pages on your site

Q6. What do our case studies about links as a ranking factor show us?

  • If you get links too quickly it can hurt you
  • You should focus all of your content efforts on data research reports
  • Links obtained via 301 redirects are not helpful
  • If links are organically owned it’s OK if you get a lot of them very quickly

Q7. How do we balance comprehensive content with the desire for easy to navigate websites?

  • Decide on one or the other, you can’t have both
  • Prioritize depth of content first, it’s more important
  • Invest in CX and UX and content depth and breadth so you can give users both
  • Prioritize UX and CX first, it’s more important

Q8. What are some of the benefits of informational content? Pick the three best answers.

  • It can increase your visibility
  • It can enhance your brand
  • It can build your reputation
  • It can increase the number of pages on your site that are a ranking factor

Q9. How can improving your EAT help your business? Choose the three best answers.

  • Get more links to your content
  • Get more leads as Google uses it as a ranking factor
  • Improve your conversion rates
  • Get more shares of your content