SEMrush Keyword Research Exam Answers 2021

Exam Name: SEMrush Keyword Research Exam

Exam URL: https://www.semrush.com/academy/exams/keyword-research-exam

Q1. What are the keyword phrase scores based on?

  • Accuracy
  • Popularity
  • Seasonality

Q2. Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

  • What are your business goals?
  • What revenue (the number) did you get/have last year?
  • Are there any seasonal trends in your audience behavior?
  • What problem do you have as a business?
  • What problem do you solve for the customer?

Q3. Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

  • PPC Keyword Tool
  • Keyword Magic Tool
  • Keyword Overview
  • Organic Traffic Insights

Q4. What does the keyword difficulty score tell you?

  • How difficult it is to understand that keyword
  • How difficult it is to rank for that keyword
  • How difficult it is to find that keyword during keyword research

Q5. The search results displayed for any query are based on what Google interprets to be the searcher’s intent.

  • TRUE
  • FALSE

Q6. Which SEMrush tool provides you with information about not provided keywords?

  • PPC Keyword Tool
  • Keyword Magic Tool
  • Keyword Overview
  • Organic Traffic Insights

Q7. Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?

  • Position Tracking
  • Keyword Magic Tool
  • Keyword Overview
  • Keyword Difficulty

Q8. Why should you analyze your competitor’s pages that have the most inbound links pointed to them?

  • The content of these pages is very difficult to rank for, so you should avoid these topics
  • You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
  • You should consider that the content of these pages is important to their audience and their customers

Q9. Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.

  • TRUE
  • FALSE

Q10. Proper keyword research allows you to rank with text-only content – and nothing else.

  • TRUE
  • FALSE