SEMrush Content Marketing Fundamentals Exam Answers 2021

Exam Name: SEMrush Content Marketing Fundamentals Exam

Exam URL: https://www.semrush.com/academy/exams/content-marketing-fundamentals-exam

Q1. True or False: Based on the content, consumers can choose one brand over another.

  • False
  • True

Q2. Who is NOT a member of a content marketing team?

  • Customer success specialist
  • The content strategist
  • A designer
  • SEO / Data analyst

Q3. What is one goal you can accomplish using content marketing?

  • Increase website traffic
  • Train employees
  • Complete a work retreat

Q4. How many competitors do you need to have in order to analyze the competition?

  • 7-10
  • 5-7
  • 1-3
  • 3-5

Q5. Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.

  • Energy
  • Weather
  • Attitude
  • Problems

Q6. When you’re running a content audit, what is the first thing you need to do?

  • Write out the original goals/objectives
  • Compile all content URLs into a spreadsheet
  • Collect engagement metrics from social media

Q7. Which SEMrush tool will help you create new topic ideas to create content with?

  • Post Tracking
  • Content Audit
  • Topic Research Tool
  • SEO Writing Assistant

Q8. What is a content calendar?

  • A calendar listing what social media posts are scheduled and when
  • A shareable resource that all teams can use to plan content marketing activity
  • A calendar of important holidays to focus content on

Q9. What should the average length of paragraphs in a blog post be?

  • 10-12 sentences
  • 1-2 sentences
  • 5-7 sentences
  • 2-4 sentences

Q10. When it comes to optimizing a new blog post, which parts of the content should be optimized?

  • Headers, footers, title tags, meta-titles, and the meta-description
  • Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
  • Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

Q11. What is a great way to make sure your content is seen by your fans, their friends, and your target audience?

  • Post the same piece of content every day
  • Promote the content on social media through a Boosted Post
  • Have the customer success team call and notify customers of a new content release

Q12. How can you update a piece of content to make it high-quality content? Choose 3 options.

  • Divide the piece into smaller pieces, and post them separately
  • Make the CTA clearer
  • Implement more relevant keywords
  • Improve the headlines

Q13. What is the best way to gain leads from content marketing?

  • Have a pop-up box on each blog post
  • Create a piece of content a user has to exchange information to access
  • Ask at the end of every paragraph for the user to sign up