SEMrush Advertising Toolkit Certification Exam Answers 2021

Exam Name: SEMrush Advertising Toolkit Certification Exam

Exam URL: https://www.semrush.com/academy/exams/advertising-toolkit-exam

Q1. You can see copies of your competitors’ PLAs with the help of SEMrush.

  • False
  • True

Q2. Ad Builder DOESN’T allow you to edit several ads simultaneously.

  • True
  • False

Q3. According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.

  • False
  • True

Q4. Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

  • True
  • False

Q5. Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?

  • Advertising Research
  • Organic Traffic Insights
  • PPC Keyword Tool
  • Position Tracking
  • Keyword Magic Tool

Q6. Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?

  • Ad Builder
  • Position Tracking
  • PPC Keyword Tool
  • Display Advertising

Q7. Which report can be useful for starting an advertising campaign?

  • All the listed
  • PLA Research
  • Advertising Research

Q8. With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.

  • Position Tracking
  • Keyword Ad History
  • Keyword Gap
  • Display Advertising
  • Advertising research
  • PPC Keyword Tool

Q9. Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

  • Keyword Gap
  • Ad Builder
  • This cannot be done
  • Keyword Magic Tool

Q10. You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?

  • Keyword Magic Tool
  • PLA Research
  • Advertising Research
  • Sensor

Q11. You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

  • Keyword Magic Tool
  • PLA Research
  • Advertising Research
  • Organic Research

Q12. Which tool should you use in order to see the sources where your competitor published display ads?

  • This cannot be done
  • Display Advertising
  • Keyword Ad History
  • Advertising Research → Ad Copies
  • PPC Keyword Tool
  • Ad Builder

Q13. Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

  • Keyword Ad History
  • Position Tracking
  • Keyword Overview – Phrase Match Report
  • PPC Keyword Tool
  • PLA Research
  • Keyword Magic Tool

Q14. What step should you take after you have grouped new keywords and moved them from one group to another?

  • Specify keywords match type
  • There is nothing left to do. You can start exporting the results
  • Remove cross-match negatives
  • Filter results by CPC

Q15. What keywords CANNOT be compared with the help of Keyword Gap?

  • Domain’s desktop and mobile data
  • Domain’s organic and paid keywords
  • Domains’ unique keywords
  • Domains’ common keywords

Q16. Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

  • Keyword Difficulty
  • Position Tracking
  • Keyword Magic Tool
  • Keyword Gap
  • Keyword Overview – Phrase Match Report

Q17. The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:

  • Traffic Analytics Sources
  • Top Paid Competitors
  • Position Tracking Trend
  • Top Backlinks
  • Ad Copies

Q18. The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition?

  • October 2017
  • March 2017
  • January 2017
  • May 2017
  • September 2017
  • November 2017

Q19. Which types of ads can be created with Ad Builder? Choose two answers.

  • Ads with responsive HTML
  • Video ads
  • Flash ads
  • Text ads

Q20. Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

  • Keywords that your competitors are ranking for in paid search
  • Keywords from .xls, .csv and .txt files
  • Keywords from Google Shopping campaigns
  • Keywords from Google Search Console
  • Keywords that your competitors are ranking for in organic search

Q21. Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?

  • Keyword Ad History
  • Display Advertising
  • Ad Builder
  • PLA Research

Q22. Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

  • Domain Overview
  • Traffic Analytics
  • Organic Research
  • Position Tracking

Q23. Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?

  • Advertising Research
  • Keyword Difficulty Tool
  • PPC Keyword Tool
  • CPC Map