Semrush Advertising Toolkit Certification Answers 2022

Exam Name: Semrush Advertising Toolkit Certification

Exam URL: https://www.semrush.com/academy/exams/advertising-toolkit-exam

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Q1. You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which Semrush reports should you use?

  • PLA Research
  • Keyword Magic Tool
  • Organic Research
  • Advertising Research

Q2. You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove the effectiveness of your strategy to the customer. Which Semrush tool will help you get insight on this competitor’s promotions and evaluate his ad budget?

  • PLA Research
  • Keyword Gap
  • Advertising Research

Q3. Which Semrush tool helps a PPC specialist create and maintain a comprehensive list of keywords for future PPC campaigns?

  • PLA Research
  • Position Tracking
  • Organic Research
  • Keyword Manager

Q4. You can see copies of your competitors’ PLAs with the help of Semrush.

  • False
  • True

Q5. Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

  • Keyword Gap
  • Ad Builder
  • This cannot be done
  • Keyword Magic Tool

Q6. Which report can be useful for starting an advertising campaign?

  • All the listed
  • Advertising Research
  • PLA Research

Q7. Which Semrush tool can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools?

  • Keyword Difficulty
  • Position Tracking
  • Keyword Gap
  • Keyword Magic Tool

Q8. Which Semrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?

  • Keyword Ad History
  • Display Advertising
  • PLA Research
  • CPC Map
or
  • Display Advertising
  • PLA Research
  • Ad History

Q9. Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

  • Domain Overview
  • Traffic Analytics
  • Organic Research
  • Position Tracking

Q10. Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?

  • Advertising Research
  • Organic Traffic Insights
  • PPC Keyword Tool
  • Position Tracking
  • Keyword Magic Tool

Q11. With the help of this tool, you can obtain daily updates on changes in a site’s positions via email.

  • Advertising Research
  • PPC Keyword Tool
  • Position Tracking
  • Display Advertising
  • Keyword Ads History
  • Keyword Gap

Q12. What domain keywords CANNOT be compared with the help of Keyword Gap?

  • Сommon keywords
  • Organic and paid keywords
  • Unique keywords
  • Desktop and mobile data

Q13. What step should you take after you have grouped new keywords and moved them from one group to another?

  • There is nothing left to do. You can start exporting the results
  • Filter results by CPC
  • Remove cross-match negatives
  • Specify keywords match type

Q14. Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

  • Keywords that your competitors are ranking for in paid search
  • Keywords from .xls, .csv and .txt files
  • Keywords from Google Shopping campaigns
  • Keywords from Google Search Console
  • Keywords that your competitors are ranking for in organic search

Q15. The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:

  • Traffic Sources
  • Top Backlinks
  • Top Paid Competitors
  • Position Tracking Trend

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