Search Ads 360 Certification Exam Answers 2021

Exam Name: Search Ads 360 Certification Exam

Exam URL: https://skillshop.exceedlms.com/student/path/8639-search-ads-360-certification-exam

Q1. How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

  • 6 hours
  • 2 hours
  • 4 hours
  • 8 hours

Q2. What type of bid strategy is supported by the forecasting tool?

  • Max clicks
  • Position
  • Rules
  • Conversions or Revenue

Q3. Which three landing page tests are available in Search Ads 360? (select three)

  • Mobile landing page test
  • All devices landing page test
  • Segment landing page test
  • Desktop landing page test

Q4. In what order should new entities be created (assuming no campaigns already exist)?

  • Keyword > Ad Group > Campaign
  • Campaign > Ad Group > Ad > Keyword
  • Ad Group > Keyword > Campaign
  • Keyword > Campaign > Ad Group

Q5. What could prevent Inventory Management from making changes to a campaign?

  • Edits to campaign bids or bid strategies
  • Edits to ad rotation settings
  • Manual edits to campaign name or status
  • Manual edits to keyword URL templates

Q6. Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

  • Remove user access to an agency’s advertisers
  • Edit advertiser settings
  • Edit all advertisers within an agency
  • Edit advertiser components

Q7. When a reporting view is saved, who has access to the view?

  • All users within that advertiser
  • No users within that advertiser
  • Only users with edit access within that advertiser
  • Select users within that advertiser

Q8. When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

  • Each product uses separate currencies
  • Campaign Manager
  • Search Ads 360
  • Display & Video 360

Q9. What action should be used to pass a conversion attribute (such as shipping cost)?

  • Set up Custom Floodlight Variable using the relevant engine frontend
  • Set up Custom Floodlight Variable using bulksheets
  • Set up Custom Floodlight Variable as a metric
  • Set up an additional Floodlight tag and pass the shipping cost through the revenue field

Q10. Which two filters are available in the change history report? (select two)

  • Creation date
  • Change Type
  • Geo
  • Campaign

Q11. If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

  • Greenwich Mean Time (GMT)
  • The advertiser’s timezone
  • Campaign Manager’s timezone
  • The engine’s timezones

Q12. Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

  • Campaign ID
  • Keyword
  • Match Type
  • GCLID

Q13. If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

  • Billing currency
  • Engine’s currency
  • Ad group’s currency
  • Advertiser’s currency

Q14. Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

  • Profit
  • Impression share
  • Position
  • Max CPA

Q15. What setting should be applied to a Floodlight tag passing offline conversion data?

  • Image tag only
  • Primary source is offline
  • Dynamic tag
  • Primary source is retail

Q16. Which three frequencies can be scheduled for reports? (select three)

  • Monthly
  • Hourly
  • Weekly
  • Daily

Q17. Data Exclusion events exclude data for a minimum of how many hours?

  • 4 hours
  • 2 hours
  • 24 hours
  • 8 hours

Q18. What are two key differentiators in functionality between labels and business data?

  • Ability to pivot metrics within Search Ads 360
  • Ability to report at the campaign level
  • Ability to pause biddable items
  • Ability to attach a business calendar

Q19. What Floodlight tag measures purchases and revenue on a website?

  • Revenue
  • Action
  • Counter
  • Transaction

Q20. When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

  • Display & Video 360
  • Campaign Manager
  • Search Ads 360
  • Each product uses separate time zones

Q21. At which three levels can automated rules be set up? (select three)

  • Engines
  • Campaigns
  • Keywords
  • Agency

Q22. Which two types of campaigns do bid strategy opportunities analyze? (select two)

  • Google Ads App campaigns
  • Gemini manual campaigns
  • Bing Ads manual campaigns
  • Google Ads manual campaigns

Q23. Which two segments CANNOT be applied to reporting data? (select two)

  • Device type
  • Business data
  • User ID
  • Attribution model

Q24. What attribution model assigns all credit to the last click on a paid search ad before a conversion?

  • Position-based
  • Last paid search interaction
  • Data-Driven
  • First interaction

Q25. Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

  • Campaign Manager API
  • Bulksheets
  • Search Ads 360 API
  • Google Ads API

Q26. Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

  • Ad groups
  • Keywords / Product Groups
  • Campaigns
  • Agency

Q27. Which level’s settings CANNOT be edited with bulksheets? (select two)

  • Campaign
  • Advertiser
  • Ad Group
  • Network

Q28. Bulksheets can be used to complete which two tasks? (select two)

  • Upload offline conversions
  • Upload custom Floodlight variable data
  • Generate formula columns in bulk
  • Create labels

Q29. Which three modifiers can be automated by a bid strategy? (select three)

  • Mobile bid adjustments
  • Search impression share bid adjustments
  • Location target bid adjustments
  • Remarketing target bid adjustments

Q30. What does it mean when the “Stop sync” button is greyed out?

  • The engine account is paused.
  • The sync is complete.
  • The engine type is “Other.
  • The sync is applying updates.

Q31. Which two types of goals can be targeted in Bid Strategies? (select two)

  • Revenue
  • Conversion
  • Business data
  • Profit Margin

Q32. What happens when an engine is paused?

  • Ad groups and keywords are paused
  • Active campaigns are paused
  • Syncs are paused from the engine
  • All campaigns are paused

Q33. Which three changes can a user set up using scheduled edits? (select three)

  • Raise bids on keywords every Monday at 7am
  • Lower bids on keywords during weekends
  • Activate ads or keywords at a specific time
  • Activate a new bid strategy

Q34. During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

  • Decrease maximum bid in the bid strategy setting 40%
  • Decrease bidding portfolio by 1 low-performing keyword
  • Increase bidding portfolio by 2 new keywords
  • Decrease CPA target of bid strategy 60%

Q35. What is the Search Ads 360 account hierarchy?

  • Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
  • Advertiser > Engine > Campaign >Keyword
  • Agency > Advertiser > Engine > Campaign > Keyword
  • Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

Q36. Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

  • Set up a Custom Dimension in Google Analytics
  • Set up a custom Floodlight variable as a dimension in Search Ads 360
  • It is not possible to pass conversion attributes
  • Set up a custom Floodlight variable in Google Tag Manager

Q37. Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

  • Bulksheets
  • Campaign Manager API
  • Search Ads 360 API
  • Custom Variables

Q38. What conversion data can be uploaded using bulksheets?

  • Google Analytics goal data
  • Google Ads conversions data
  • Custom Floodlight variable data
  • Offline conversion data

Q39. What level should be used to evaluate performance of a bid strategy?

  • Individual campaign
  • Individual keyword
  • Individual ad
  • Bid strategy

Q40. Which three engines are supported by the Search Ads 360 API? (select three)

  • Ask.com
  • Bing
  • Gemini
  • Google Ads

Q41. Which two conversion sources can be reported in custom columns? (select two)

  • Gemini Conversion Trackers
  • Floodlight
  • Google Ads Conversion Trackers
  • Bing Conversion Trackers

Q42. Which three requirements must be met to run a successful ad copy test? (select three)

  • Ads must only include one ad copy test at a time
  • All keywords and engines must be paused
  • Each ad must contain only one landing page URL
  • Minimum number of required impressions for each ad group

Q43. Which two column categories appear in formula columns? (select two)

  • Engine metrics
  • Creation time
  • Conversion metrics
  • Search impr share

Q44. What feature may be used to report on a specific Floodlight conversion?

  • Business data
  • Custom Column
  • Custom Dimension
  • Custom Metric

Q45. Which two conversion sources can be selected in bid strategies? (select two)

  • Bing Universal Event Tracking
  • Google Analytics
  • Google Tag Manager goals
  • Floodlight

Q46. What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

  • Placeholder keyword
  • Landing page test
  • Business data
  • Rules

Q47. What occurs when auto-tagging is enabled?

  • A Google click ID is appended to all landing page URLs
  • A Google Click ID is reported in the budget pacing report
  • A scheduled edit is created for all Google Ads campaigns
  • A label is added to all Google Ads campaigns

Q48. What feature may be used to edit custom Floodlight variable data?

  • Text Editor
  • Search Ads 360 API
  • Bulksheets
  • Google Ads API

Q49. Which two types of uploads can be made through an sFTP endpoint? (select two)

  • Bulksheets
  • Conversions
  • Inventory management feeds
  • Google Search history

Q50. What function do ValueTrack parameters perform?

  • Create custom date segmentation
  • Dynamically insert information
  • Track additional conversion types
  • Automatically sync to Google Tag Manager

Q51. At which two levels can URL Templates be set up? (select two)

  • Campaigns
  • Engine
  • Agency
  • Advertiser

Q52. What step would be taken to check if an inventory management template has created any entities?

  • Apply an “Inventory template ID” filter
  • Create an Executive Report with no filters
  • Filter for errors in the reporting dashboard
  • Check the template’s progress bar

Q53. What metrics estimate conversions that measure user behavior across devices and environments?

  • cost
  • clicks
  • visits
  • Cross-environment metrics

Q54. What two Floodlight activity group types can be set up? (select two)

  • Metric
  • Counter
  • Dimension
  • Sales

Q55. Campaigns can only be copied within the same engine account for which two engines? (select two)

  • Yahoo! Japan
  • Bing Ads
  • Social
  • adMarketplace

Q56. What is the default attribution model for Floodlight?

  • First Click
  • Last Click
  • First interaction
  • Last Impression

Q57. Which two user types can activate the conversion API? (select two)

  • Agency manager
  • Advertiser manager
  • Advertiser user
  • Agency user

Q58. At which three levels can bid strategies be applied? (select three)

  • Ad group
  • Keyword
  • Campaign
  • Agency

Q59. When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

  • 2 weeks
  • 3-4 weeks
  • 1 week
  • 3 months

Q60. Which three URLs are involved in a landing page test? (select three)

  • Experiment
  • Control
  • Rule
  • Original

Q61. What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

  • Google Ads API
  • Remarketing lists
  • Search Ads 360 API
  • Attribution

Q62. If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

  • 1 hour
  • 24 hours
  • 6 hours
  • 12 hours

Q63. What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

  • Advanced Targeting
  • Clicks
  • Position
  • Conversion

Q64. When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

  • Campaign
  • Advertiser
  • Publisher
  • Placement

Q65. Which three features can be used to integrate offline conversion data? (select three)

  • Bulksheets
  • sFTP
  • Google Data Studio
  • Search Ads 360 API

Q66. What is shown in the “Last sync details” tab? (select two)

  • The time that the sync occurred
  • A list of campaigns modified
  • The number of errors during the sync
  • A list of error types

Q67. What configuration setting eliminates duplicate conversions between advertisers?

  • Shared Floodlight configuration
  • Revenue
  • Action
  • Counter

Q68. Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

  • Deliver daily file to shared sFTP
  • Executive reports can’t be sent to a user with no access to Search Ads 360
  • Send a downloaded PDF or Excel file
  • Link to a shared version of the generated report

Q69. What permissions are needed to create an advertiser?

  • Advertiser user (edit access)
  • Read-only
  • Agency Manager
  • Advertiser viewer

Q70. Where can a saved web query be found?

  • In the right-hand menu, click Attribution, then Web Query
  • In the left-hand menu, click Budget Management, then Web Query
  • In the left-hand menu, click Downloads then Web Query
  • In the right-hand menu, Click Advertiser Settings, then Web Query