Exam Name: Mastering Digital PR Exam
Exam URL: https://www.semrush.com/academy/exams/mastering-digital-pr-exam
Q1. What is the main SEO benefit of digital PR?
- Finding untapped keywords
- Getting backlinks from authority sites
- Improving your site’s crawling and indexing
Q2. What is a “Source Magnet”?
- Search engine for finding sources for articles
- Section of an article containing sources
- Data-focused content designed to be a source for bloggers and journalists
Q3. What is the first step of creating a Source Magnet?
- Hiring a PR firm
- Listing out blogs and news sites that cover your niche
- Generating a list of journalists
- Finding a winning topic
Q4. What three criteria should a potential Source Magnet topic meet? Choose three answers.
- The topic is a “Tangential Topic”
- The topic lacks data-driven content
- The topic is trending
- The topic should be directly related to what you sell
Q5. Why is it ideal to choose trending, untapped topics for PR campaigns? Choose two answers.
- It makes it more difficult for competitors to use the same idea
- It makes your campaign easier to create
- You become one of the first sources of data on a given topic
- It’s more exciting for your team to work on trending topics
Q6. What are the three main Source Magnet formats? Choose three answers.
- The DIY Industry Study
- The Data-Driven Blog Post
- The Curated Report
- The Niche Survey
- The Journalist Resource
Q7. What is the first step when it comes to choosing data points for your Source Magnet?
- Brainstorming potential data points
- Creating an ideas spreadsheet
- Finding reputable sources
Q8. Which three factors should be considered when choosing a potential data point? Choose three answers.
- Data point has a hypothesis/reason
- “Specific Stat Potential”
- Data is easy to obtain
- You already have the data available
- Data may be controversial
Q9. Which is one of the three “keys” for collecting data for an industry study?
- Organizing your data in a spreadsheet
- Hiring a data analyst
- Finding unique sources
- Documenting your methods
Q10. What is the (approximate) ideal number of data points for a Source Magnet?
- 15
- 50
- 7
- 100
- 75
Q11. What is the ideal intro formula for your Source Magnet Report?
- ODT
- OPT
- TER
- OPP
Q12. What writing style is ideal for a Source Magnet Report?
- Academic
- Dry
- Upbeat and fun
- Objective
Q13. How many expert quotes should you add to your Source Magnet Report?
- 3
- 50
- 5
- 25
Q14. Which three criteria should you use when scaling the generation of Source Magnet topics? Choose three answers.
- Level of complexity
- Potential for coverage
- In-house expertise
- Relevancy
Q15. When choosing between potential stat terms, you should decide largely based on:
- Seasonal search volume fluctuations
- CPC
- Keywords with monthly search volume >1000
- Low level of competition