Google Analytics For Beginners Assessment Answers 2021

Exam Name: Google Analytics for Beginners

Exam URL: https://analytics.google.com/analytics/academy/course/6

Q1. Using tracking code, Google Analytics can report on data from which systems?

  • Acquisition > Google Ads reports
  • Acquisition > All Traffic reports
  • Acquisition > Google Marketing Platform > Search Ads 360 reports
  • This level of granularity is only available in the Google Ads user interface.

Q2. To collect data using Google Analytics, which steps must be completed?

  • Install Google Analytics desktop software
  • Create an Analytics account
  • Add Analytics tracking code to each webpage
  • Download the Analytics app

Q3. The Analytics tracking code can collect which of the following?

  • Language the browser is set to
  • Type of browser
  • User’s favorite website
  • Device and operating system

Q4. When will Google Analytics end a session by default?

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • Systems not connected to the Internet

Q5. Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

  • True
  • False

Q6. Which represents the hierarchical structure of a Google Analytics account from top to bottom?

  • View > Account > Property
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View

Q7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

  • User
  • Property
  • View
  • Product

Q8. To locate a property’s Analytics tracking code, which sequence of steps should be followed?

  • Admin > Tracking Code > Tracking Info
  • Admin > Tracking Info > Tracking Code
  • Reports > Audience > Tracking Code
  • Audience Reports > Settings > Tracking Code

Q9. To use Analytics to collect website data, what must be added to the website page HTML?

  • Google campaign parameters
  • Google Analytics terms and conditions
  • Google Analytics tracking code
  • A permissions button

Q10. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

  • Immediately after the opening <head> tag of your website
  • Immediately before the closing </head> tag of your website
  • Immediately after the opening <body> tag of your website
  • Immediately before the closing </body> tag of your website

Q11. When a new view is created, what data will be included?

  • Data from before the view was created
  • Data from after the view was created
  • Data from before and after the view was created
  • No data

Q12. A deleted view can be recovered by account administrators within how many days?

  • 35
  • 65
  • 95
  • 125

Q13. What are the options for filtering data in Google Analytics?

  • Exclude data from a view
  • Include data in a view
  • Modify how data appears in your reports
  • All of the above

Q14. Why is it important to keep one unfiltered view when using filters with Google Analytics?

  • To ensure you can always access the original data
  • In order to configure Goals
  • In order to use a filter for multiple views
  • There is no reason to have an unfiltered view

Q15. In which order does Google Analytics filter data?

  • Alphabetical order by filter name
  • The order in which the filters were last edited
  • The order in which the filters are applied
  • Randomized order

Q16. When a filter is applied to a view, what data is affected?

  • Data from before the filter was created
  • Data from after the filter was created
  • All the data available in a view
  • None of the data available in a view

Q17. What feature would be used to compare two date ranges in a report?

  • Hourly, Day, Week, Month views in the time graph
  • Real-time reports
  • Date range comparison
  • Account selector

Q18. What does the “Users” metric measure?

  • The total number of visits to your website
  • Users that had at least one session on your site in the given date range
  • Users that landed on the homepage of your website
  • Users who have signed up to an email newsletter on your website

Q19. What is the “Bounce Rate” in Google Analytics?

  • The number of times unique users returned to your website in a given time period
  • The percentage of sessions in which a user exits from your homepage
  • The percentage of total site exits
  • The percentage of visits when a user landed on your website and exited without any interactions

Q20. What is a “dimension” in Google Analytics?

  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis.
  • A comparison of data between two date ranges.
  • A report that offers information about your audience.

Q21. What is a “metric” in Google Analytics?

  • A dimension that can help you analyze site performance.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.
  • The numbers in a data set often paired with dimensions.

Q22. What is a “secondary dimension” in Google Analytics?

  • An additional widget you can add to a dashboard for more specific analysis.
  • An additional metric you can add to a report for more specific analysis.
  • An additional dimension you can add to a report for more specific analysis.
  • A visualization that allows you to understand the impact of your data.

Q23. Which Google Analytics visualization compares report data to the website average?

  • Pivot view
  • Comparison view
  • Performance view
  • Percentage view

Q24. How can the amount of data in a sampled Google Analytics report be increased?

  • Apply additional filters
  • Remove the Secondary Dimension
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu

Q25. When selecting “Share Template Link” in the dashboard, what will be shared?

  • Dashboard only
  • Data only
  • Dashboard and data
  • Neither dashboard nor data

Q26. When a dashboard is shared with a user, that user can edit the dashboard configuration as they see it.

  • True
  • False

Q27. What setting must be enabled to view data in Demographics and Interests Reports?

What setting must be enabled to view data in Demographics and Interests Reports?
  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics

Q28. What report would best help identify potential browser issues with website traffic?

What report would best help identify potential browser issues with website traffic?
  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report
  • The Source/Medium report

Q29. What report shows what mobile devices were used to view a website?

  • The Exit Pages report under “Site Content”
  • The Landing Page report under “Site Content”
  • The Engagement report under “Behavior”
  • The Devices report under “Mobile”

Q30. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

  • Source, Keyword, Campaign name
  • Source, Medium, Keyword
  • Source, Medium, Campaign name
  • Medium, Keyword, Campaign name

Q31. Which “sources” are available in Google Analytics?

  • googlemerchandisestore.com
  • Email
  • Google
  • (direct)

Q32. Which “mediums” are available in Google Analytics?

  • organic
  • cpc
  • mail.google.com
  • referral

Q33. Which “channels” are available in the default Channels report?

  • Organic Search
  • Device
  • Display
  • Direct

Q34. What report can show how particular sections of website content performed?

  • Location
  • Content Drilldown
  • Frequency and Recency
  • Top Events

Q35. What report lists the website pages where users first arrived?

  • Events > Pages
  • All Pages
  • Exit Pages
  • Landing Pages

Q36. What report should be used to check if users are leaving from important pages on your website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events

Q37. Which three tags does Google Analytics require for accurate campaign tracking?

  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term
  • Source, Content, and Term

Q38. Which tags are standard Google Analytics campaign parameters?

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

Q39. To quickly generate campaign tags, what tool should be used?

  • The Measurement Protocol
  • The Segment Builder
  • The URL Builder
  • The Goal Selector

Q40. Which formats may be used to add a custom campaign parameter to a URL?

  • www.googlemerchandisestore.com/?utm campaign = fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • www.googlemerchandisestore.com/?utm_campaign = fall sale

Q41. Which are examples of Goals in Google Analytics?

  • Making a purchase
  • Signing up for a newsletter
  • Completing a successful Google search
  • Submitting a contact information form

Q42. When creating a Goal in Google Analytics, which are required?

  • Goal Name
  • Goal Type
  • Goal Slot ID
  • Goal Funnel Visualization

Q43. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

  • /thankyou.html
  • /thankyou.php
  • /thankyou/receipt.php
  • All of the above

Q44. Google Ads lets users advertise on which properties?

  • Google Search
  • Google Display Network
  • Campaign Manager
  • Google AdSense

Q45. Enabling auto-tagging does what?

  • Adds Analytics tags to campaign URLs
  • Adds Google Ads tags to campaign URLs
  • Adds campaign hyperlinks to website pages
  • Adds Analytics tracking code to website pages

Q46. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs