Display & Video 360 Certification Exam Answers 2022

Exam Name: Display & Video 360 Certification Exam

Exam URL: https://skillshop.exceedlms.com/student/path/8636-display-video-360-certification-exam

Q1. What environment supports proximity targeting?

  • Mobile App
  • Mobile Web
  • TrueView
  • Desktop Web on Mobile

Q2. What are two ways to make bulk changes within Display & Video 360 campaigns?

  • Naviagate to Insertion Order < Line Item level < Select Line Item < Action
  • Use Structured Data Files (SDF)
  • Navigate to optimization within line item view
  • Update within Campaign Manager

Q3. How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

  • The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals
  • Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
  • The publisher needs to agree on the targeting and categories for an open auction deal
  • The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal

Q4. What is required for creative approval?

  • A 3rd-party verification tracker
  • HTML5 formatting
  • Data sharing is enabled
  • A valid landing page

Q5. How can an advertiser be granted access to TrueView inventory?

  • Accept Terms & Conditions and Fees in the Partner’s settings
  • Add a 4 percent media fee to the partner revenue model
  • Add YouTube to the targeted sites in the TrueView channel
  • Add YouTube to the list of accepted exchanges in the Partner’s settings

Q6. What step should be taken to track and secure a programmatic deal with a publisher?

  • Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID
  • Contact your customer support representative
  • Go to Marketplace Negotiations to review and accept deals in Display & Video 360
  • Go to Inventory targeting within a line item and search within “Inventory Source”

Q7. To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

  • Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager
  • Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details
  • Associate the Bid Manager partner ID in the advertier’s “Creatives fields” section
  • Associate the Display & Video 360 partner ID in Campaign Manager’s Properties

Q8. To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

  • Add a custom variable for audience targeting
  • Add a Display & Video 360 macro to the Floodlight Tag
  • Assign the Floodlight tag to an audience list
  • Set the Floodlight tag to accept Dynamic tags

Q9. How would you add third-party verification to a creative when Campaign Manager is your ad server?

  • In Display & Video 360, use the custom tag wrapper feature
  • Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link
  • Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload
  • Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360

Q10. Which environments and inventory sources cannot run within a single line item?

  • YouTube and open exchange
  • Mobile app and mobile app interstitial
  • Mobile web and mobile app
  • Desktop and mobile web

Q11. Which two views show the revenue and conversion metrics for line items? (select two)

  • Optimization view
  • Quality view
  • Pacing view
  • Performance view

Q12. What step would an advertiser take to target a list of email addresses?

  • Create a Customer Match list for TrueView
  • Add the email addresses to keyword targeting
  • Assign a Floodlight tag to an audience list in Campaign Manager
  • Create a Custom Affinity audience list

Q13. Which ad format supports pre-bid verification with Integral Ad Science?

  • Bumpers
  • TrueView
  • Mobile app
  • Display

Q14. Where can a preferred deal be assigned?

  • In the line item’s audience targeting
  • In the partner settings, under inventory source
  • In the line item’s creative assignment
  • In the line item’s inventory source targeting

Q15. What is one way to control ad frequencies across multiple insertion orders?

  • Create insertion order budget segments
  • Assign a frequency cap to each creative
  • Set campaign-level frequency caps
  • Set recency targeting

Q16. What report can identify when a campaign overspent the budget?

  • A Verification report, grouped by “Advertiser Currency”
  • An Inventory Availability report grouped by “Time of Day”
  • Basic or Standard report, grouped by “Time of Day”
  • A SDF report based on the insertion order and line items

Q17. What report can help verify if pixels load correctly on a webpage?

  • Reach
  • Gross Rating Points
  • Floodlight
  • Inventory Availability

Q18. What report shows the number of unique users for a specific website?

  • Inventory Availability
  • Page-Category
  • Audience Composition
  • Standard

Q19. What step would be taken to verify that conversion pixels are implemented and load correctly?

  • Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
  • Generate a Standard or General report and include conversion metrics
  • Check the line item performance metrics for conversions greater than zero
  • Generate a pixel load report grouped by the conversion pixel(s)

Q20. When creating a new TrueView campaign, how long should be allocated for creative review?

  • Up to 12 hours
  • Up to 2 hours
  • Up to 6 hours
  • Up to 24 hours

Q21. What feature allows users to adjust fixed bids for different geographies or device types?

  • Viewability targeting
  • Partner revenue model
  • Recency targeting
  • Bid multipliers

Q22. What inventory sources allow for exclusive publisher partnerships?

  • Automatic Deals and preferred deals
  • Automatic Deals and private auctions
  • Preferred deals and private auctions
  • Exchanges and preferred deals

Q23. What data cannot be evaluated with a Standard or General performance report?

  • Clicks and conversions for individual creatives
  • Impressions and eCPM by website
  • Viewability metrics across each IO and line item
  • The match ratio of third- and first-party audience segments

Q24. What is the correct Display & Video 360 account hierarchy?

  • Insertion order > Partner > Line > Advertiser
  • Partner > Advertiser > Campaign > Insertion order > Line item > Creative
  • Partner > Campaign > Advertiser > Insertion order > Line item > Creative
  • Account > Line item > Advertiser > Insertion order > Partner

Q25. What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

  • Check that the advertiser has been automatically added to the line item’s deal
  • Add the advertiser’s name to the inventory access field
  • Ask the publisher to activate the deal in Display & Video 360’s insertion order
  • Assign the advertiser using a Google form

Q26. How can a profit margin be applied to the revenue metric?

  • Assign a media cost markup to the partner revenue model
  • Assign the pixel to a line item’s conversion tracking
  • Add a column and manually calculate revenue
  • Add a percent markup in the billing profile

Q27. When is a “view” counted for TrueView campaigns?

  • Each time the user watches at least two seconds of the video
  • Each time the user clicks or watches 30 seconds or the entire video
  • Each time Active View recognizes TrueView
  • Each time a video’s screen is 50% viewable on the page

Q28. What format cannot share a frequency cap with other media formats?

  • TrueView
  • Native
  • Video
  • Display

Q29. What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

  • The “Line Item Settings” CSV
  • The line item’s impressions lost chart
  • A General or Standard report grouped by channel
  • The Inventory Marketplace forecast

Q30. To activate the creative approvals process for a new creative, what step must be taken?

  • Set the creative to active
  • Assign the creative to an active line item
  • Resubmit the creative for approval
  • Upload the creative to Display & Video 360

Q31. What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

  • Campaign and Advertiser
  • Advertiser and Insertion Order
  • Partner and Advertiser
  • Partner and Insertion Order

Q32. What line items are impacted by insertion order default targeting?

  • TrueView line items
  • All current line items
  • Only video line items
  • New line items only, not current line items

Q33. For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

  • YouTube Programmatic Guaranteed reporting
  • Deals Troubleshooter
  • Creative status field
  • Advertiser’s History

Q34. How can a site be blacklisted from an advertiser’s media buys?

  • Add the URL to the advertiser’s URL field
  • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting
  • Use the audience composition report and exclude audiences that visit that site
  • Identify the website’s key phrases and use them in keyword exclusion targeting

Q35. When users make changes to a line item or insertion order, where are those changes displayed?

  • In the Partner’s Basic Details
  • In the downloadable Structured Data File
  • Under Change History in the change log
  • In the left panel after searching for the user name

Q36. What insertion order settings must be set before a campaign can go live?

  • Bids and creatives
  • Budgets and flight dates
  • Bid multipliers and goals
  • Auto-budget allocation and targeting

Q37. How can a creative be submitted for audit after it’s been rejected and fixed?

  • Select the creative and select “Activate”
  • Assign the creative to another line item
  • Select the creative and click “Resubmit for approval”
  • On the Creative’s page, click the refresh button

Q38. What does an audit status of “Pending, servable” mean?

  • The creative will not serve for 24 hours
  • The creative will serve, but is prohibited due to unsuitable content
  • The creative will serve, but may be rejected after policy review
  • The creative will not serve until resubmitted for approval

Q39. Which two settings can be edited in Campaign Settings? (select two)

  • Bidding Strategy
  • Creative
  • Frequency caps
  • Campaign goal

Q40. To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

  • Add a pixel to the Default tag in Campaign Manager
  • Only target inventory displayed on mobile apps
  • Assign viewability targeting
  • Set the bid strategy to viewable CPM (vCPM)

Q41. What steps should be taken at the Advertiser level to run TrueView?

  • Enable TrueView in Advertiser settings
  • Link the YouTube video
  • Enter the channel code in Advertiser settings
  • Link the YouTube channel

Q42. What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

  • Access to YouTube masthead inventory
  • Access to earned metrics, like shares, and channel subscribers
  • Availability to frequency caps on all media buys across YouTube and other exchanges
  • Access to Floodlight tag tracking without using dynamic pixels

Q43. How is the daily budget calculated for an insertion order with Flight Even pacing?

  • The campaign’s budget, minus the flight budget spent, divided by the number of days remaining
  • The flight budget divided by the number of remaining days and multiplied by 1.5
  • The remaining flight budget multiplied by the number of days remaining
  • The remaining flight budget divided by the number of days remaining

Q44. What are two ways to check why a private deal is not running? (select two)

  • Use the Deals Troubleshooter
  • Search the history logs for the deal
  • Check the creative approval status
  • Generate an Audience Composition report

Q45. What step should be taken to view performance data for targeted audience segments?

  • Go into the insertion orders default targeting and use the potential reach metric
  • Generate an audience performance report and select “include only targeted audience lists”
  • Generate an audience composition report and filter for line items targeting audiences
  • Generate an Inventory Availability report and filter by all targeted audiences.

Q46. How are line items affected when a user edits the default targeting for insertion orders?

  • Existing line items are uneffected and new line items inherit the new default targeting
  • New line items inherit the new default targeting and existing line items inherit edits to default geotargeting
  • New and existing line items inherit the new insertion order targeting
  • Existing and new line items apply the original default targeting

Q47. Where can an advertiser set their campaign goal?

  • Campaign Settings
  • Partner Settings
  • Insertion Order Default Targeting
  • Line Item Basic Details

Q48. What timezone is applied to inline charts and metrics data?

  • US Eastern timezone
  • The advertiser’s timezone
  • US Pacific Timezone
  • The user’s timezone

Q49. How can a campaign be activated after creating it?

  • Submit an IO to your support agent
  • Upload a campaign Structured Data File with “Live” in the status column
  • Set the campaign’s start date to “Today”
  • Select the Activate dropdown for the campaign, line items, and insertion orders

Q50. Which ad formats cannot be assigned to a single line item? (select two)

  • Video and Display
  • TrueView and Video
  • VPAID and VAST
  • Image and HTML5

Q51. Which campaign setting impacts how the associated insertion orders deliver?

  • Planned spend
  • Frequency capping
  • Performance goal
  • Campaign name

Q52. When creating new video line items, what are two execution methods that save time? (select two)

  • Use Structured Data Files to bulk upload new video line items
  • Convert display line items to video line items, then make inline adjustments to targeting
  • Use the audience composition report, then exclude audiences that visit that site
  • Duplicate video line items, then make bulk edits to targeting

Q53. Which two objectives can be selected as a campaign goal? (select two)

  • Drive offline or in-store sales
  • Raise awareness of my brand or product
  • Behavioral audience targeting
  • Remarket to existing customers

Q54. When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

  • Time and Day
  • Keyword
  • Geography
  • Demographics

Q55. What are two ways to troubleshoot a non-spending line item? (select two)

  • Adjust the partner revenue model
  • Confirm that media fees are invoiced
  • Check the creative approval status
  • Check the line item’s Impression lost chart

Q56. Which three settings could prevent deals from meeting their ad-serving goals? (select three)

  • Brand safety and sensitive category targeting
  • Geotargeting and bid strategies
  • Demographics and audience targeting
  • VAST and VPAID creatives that are approved

Q57. How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

  • Remove targeting such as keywords and exclusionary site lists
  • Add targeting such as channel and environment
  • Add budget segments to the insertion order
  • Increase the bid and budget

Q58. What step should be taken to determine which creatives had the lowest eCPM over the last month?

  • Generate a Standard report grouped by creative with the eCPM metric selected
  • Generate an Audience Composition report grouped by audience with the CPM metric selected
  • Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
  • Go into the creative section for the advertiser and compare the inline metrics for eCPM

Q59. At what levels can pacing be set?

  • Insertion order and line item
  • Line item and ad group
  • Campaign and insertion order
  • Campaign and line item

Q60. What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

  • The system automatically provides budget suggestions to the Quality metrics
  • The system will apply new budgets based on the insertion order’s goal
  • The system automatically moves budget to higher performing line items
  • Budget segments will automatically actualize and allocate to future segments

Q61. What are two Google Audiences? (select two)

  • In Market
  • Affinity
  • First-party
  • Third-party

Q62. What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

  • Select the deal from the the insertion order’s Inventory Source targeting
  • In My Inventory, find the deal and select configure
  • Find the deal in Marketplace and assign the creative
  • Add the Deal ID in the advertiser’s Basic Details

Q63. What ad format cannot run with Even pacing set on the insertion order?

  • TrueView
  • Display
  • Video
  • Native

Q64. What is the difference between Programmatic Guaranteed deals and preferred deals?

  • Programmatic Guaranteed deals are imcompatible with conversion pixels
  • Programmatic Guaranteed deals have required minimum spend
  • Preferrred deals do not allow targeting edits in Display & Video 360
  • Preferred deals have required minimum spend

Q65. How are creatives assigned to a line item?

  • Select the creative to assign in the line item’s creative section
  • In the line item’s settings, search and select the correct 1×1 pixel
  • Bulk upload a creative spreadsheet in the advertiser’s creative section
  • While setting up a new creative for the advertiser, assign the line item and click Save

Q66. How can a group of URLs be excluded across advertisers?

  • Contact support to exclude the list of URLs
  • Upload an Inventory Availability report into the line item’s verification settings
  • Create a channel of URLs and exclude it in advertiser or partner-level targeting
  • Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting

Q67. What is the result of using a VPAID tag instead of a VAST tag when running video ads?

  • More available inventory across all devices
  • Less available inventory across all devices
  • The ability to run on TrueView inventory
  • Less functionality for engagement and interaction with ad

Q68. What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

  • Upload the categories into Campaign Manager’s Verification system
  • Implement tracking tags with 1×1 pixels that call the third-party’s verification system
  • Contact support with a list of the categories that need to be excluded using a specific third-party verification service
  • Select the integrated third-party from “Other Verification Services” in Brand Safety targeting

Q69. Which exchanges have their own creative audit process?

  • Every exchange has its own creative audit process
  • Google Ads Manager only
  • AppNexus, Google Ads Manager, BrightRoll
  • AdRoll, Pubmatic, Rubicon

Q70. To duplicate a line item, what steps must be taken?

  • Select the line item, click “Action,” and then “Download”
  • Select the line item, click “Action,” and then “Duplicate”
  • Select the line item, click “Action,” and then “Bulk Edit”
  • Use the default targeting to duplicate line items

Q71. Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

  • Ahead pacing line item spends 120% of its expected daily spend
  • ASAP pacing line item spends the entire budget within the first couple of hours
  • Even pacing line item spends 200% up front then evens out by the end of the month
  • Even pacing line item overspends in the first six hours, and then pauses insertion order spend

Q72. What percentage of the daily budget is applied when using “Ahead” pacing?

  • 150% of the budget, based on budget segments and KPIs
  • 120% of the daily budget, based on the flight dates
  • 200% of the daily budget, based on inventory
  • It’s not a specific percentage, it’s soley based on performance

Q73. Where are video ads hosted for a TrueView campaign?

  • On Campaign Manager
  • Through a third-party video hosting tool
  • On Display & Video 360 using a 1×1 pixel and a Native ad tag
  • On the advertiser’s public YouTube channel

Q74. Which two insertion order and line item settings are required? (select two)

  • Pacing
  • Budget
  • Automated bid strategy
  • Auto Budget Allocation