Creative Certification Exam Answers 2021

Exam Name: Creative Certification Exam

Exam URL: https://skillshop.exceedlms.com/student/path/8637-creative-certification-exam

Q1. When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

  • Enabler.exit()
  • Enabler.clickthrough()
  • Enabler.exitOverride()
  • Enabler.exitOnQuery()

Q2. Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)

  • Reporting dimensions in Studio
  • Code within the creative
  • Targeting rules in Studio
  • Rotation options in Studio

Q3. Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

  • Google Spreadsheets
  • CSV
  • XLS
  • Google Merchant Center

Q4. When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?

  • BEFORE the Enabler has been initialized and dynamic content is accessed
  • AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
  • BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed
  • AFTER the Enabler has been initialized, and AFTER dynamic content is accessed

Q5. Which three components are available in Google Web Designer? (select three)

  • Counters
  • Tap Area
  • Maps
  • YouTube Video Player

Q6. Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

  • Designated weights
  • Impression-to-view rate
  • Click-through-conversion rate
  • Click-through rate (CTR)

Q7. When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?

  • Weighted rotation
  • Prioritized rules
  • Sequential rotation and prioritized rules
  • Optimized rotation

Q8. In what section of Studio are creative images and videos stored?

  • Admin
  • Creative
  • Dynamic Content
  • Assets

Q9. Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)

  • Canonical geolocation
  • Floodlight ID
  • Placement ID
  • Site ID

Q10. What field type is used for data pass targeting in a dynamic profile?

  • Display & Video 360 Line Item Id
  • Remarketing Value
  • Custom value
  • Campaign Manager Site ID

Q11. Which two targeting types are supported in Studio for dynamic creatives? (select two)

  • Language targeting
  • Audience targeting
  • Geo-targeting
  • Device targeting

Q12. In what product are dynamic targeting keys created?

  • Campaign Manager
  • Studio
  • Search Ads 360
  • Display & Video 360

Q13. When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?

  • Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click “Apply”
  • Enter the creative size and click “Apply”
  • Enter one creative size, select the creative for that size, and click “Apply”
  • Select all creative sizes and click “Apply”

Q14. Which types of assets can be used in Studio? (select two)

  • .png
  • .jpg
  • .eps
  • .tiff

Q15. What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

  • Built-in abilty to use Google’s recommendation engine
  • Updates to the Google Merchant Center feed are automatically synced in Studio
  • Ability to apply additional filtering logic to the Google Merchant Center feed
  • No row limit for the Google Merchant Center feed

Q16. What dynamic strategy allows flight scheduling of dynamic creatives?

  • Start and end date scheduling
  • Weighted rotation
  • Campaign Manager Placement ID
  • Dynamic targeting keys

Q17. To build an expanding creative, which three panels must be included in the HTML? (select three)

  • Collapsed
  • Expanded
  • Auto-expand
  • Main

Q18. What feature allows users to create a dynamic field without needing to upload a feed?

  • Profile field
  • Constant matching
  • Feed scheduling
  • Filter by feed row ID

Q19. In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

  • Publish the creative to Campaign Manager
  • Generate the code
  • Set up the reporting dimensions
  • Review the preview sheet

Q20. How many Studio profiles can a dynamic creative be linked to?

  • 1
  • 2
  • 3
  • Unlimited

Q21. Where is the dynamic path for an asset found?

  • In the Details section of the selected asset
  • In the Account Summary page
  • In the General Info section
  • In the Creatives section

Q22. How can a Studio profile be edited without impacting the live campaign?

  • Edit the feed
  • Create a draft version of the profile
  • Create a new profile using the existing feed
  • Retransform the feed

Q23. What are three benefits of filtering by creative dimensions? (select three)

  • Easier to remove and add creative sizes in the feed
  • Lets dynamic campaigns scale as more creative sizes are added
  • Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
  • Allows for less columns which reduces the dynamic response data sent from the ad server to the creative

Q24. What does optimization prioritize when used for dynamic creatives?

  • The best performing rows in the feed
  • The best performing creative in Campaign Manager
  • The best performing columns in the feed
  • The best performing placement in Campaign Manager

Q25. Which two columns are required in a feed? (select two)

  • Unique ID
  • Clickthrough URL
  • Reporting label
  • Headline text

Q26. What’s the most efficient way to target one headline to 10 different audience IDs in a feed?

  • Add 10 rows and 10 columns with an audience ID in each row and column
  • Add 10 comma-separated audience IDs into one cell
  • Add 10 columns with a different audience ID in each column
  • Add 10 rows with a different audience ID in each row

Q27. To create a dynamic profile, what steps must be taken in the Dynamic Content section?

  • Under the advertiser, click “New Profile,” update the name then click “Create”
  • Add the dynamic Enabler code from the Generate Code section to the creative
  • Go to Studio Campaign, upload a dynamic creative, and click “Save”
  • Assign the HTML5 creative files to the advertiser and click “Create Dynamic Profile”

Q28. To preview a creative on a blank page, what option should be selected from the dropdown?

  • Custom URL
  • Sample website
  • On screen
  • Blank page

Q29. What are two creative elements that can be dynamic? (select two)

  • Text
  • Clickthrough URLs
  • Ad border
  • Creative type

Q30. What steps should be taken under Manage Data to upload a new feed to the Studio profile?

  • Select an existing source and update the content with the new feed
  • Select New Feed and then click “Start import”
  • Select “New profile field” and enter a name in the text field
  • Select New Content, then Content source, and click “Start import”

Q31. What user access level allows read and write access to create or edit a dynamic profile and feed?

  • Dynamic Content User
  • Content Reader
  • Content Writer
  • Content Owner

Q32. What is the Asset Library file size limit per upload for video files?

  • 60MB
  • 80MB
  • 50MB
  • 100MB

Q33. Which two methods can be used to connect dynamic data to an element in the creative? (select two)

  • Custom JavaScript
  • Binding in Google Web Designer
  • Binding in Campaign Manager
  • Custom Floodlight variables

Q34. When a user generates a dynamic preview and receives the error “Can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed rows,” what first step should be taken to troubleshoot the error?

  • Retransform the feed
  • Check if the correct feed filtering parameters were applied in the preview panel
  • Confirm the feed is complete with no warnings
  • Re-upload the feed

Q35. Which two methods can be used to build dynamic creatives for Studio? (select two)

  • Adobe Edge Animate
  • Google Web Designer
  • Hand-coded HTML + JavaScript
  • Libraries such as jQuery or CreateJS

Q36. What step must be taken before initiating a fullscreen expansion?

  • Establish a connection to your dynamic feed
  • Add a polite loader
  • Check that the Enabler has been initialized
  • Determine the size of the screen

Q37. Which three creative types are allowed when using VPAID creatives? (select three)

  • Interstitial
  • Full-screen expanding
  • Banner
  • HTML5 non-linear

Q38. When should the dynamic creative be uploaded to Studio?

  • AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
  • AFTER creating the feed and publishing the Studio profile
  • AFTER creating the feed and Studio profile, but BEFORE publishing the profile
  • AFTER creating the feed, but BEFORE creating and publishing the Studio profile

Q39. What do “counters” measure in Studio?

  • Number of users that did not interact with a creative
  • Elapsed time interacting with a creative element
  • Number of times an action is taken within a creative
  • Length of time a video creative is played

Q40. To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

  • Comma (“,”)
  • Pipe (“|”)
  • Semi-colon (“;”)
  • Percent sign (“%”)

Q41. Which three elements are required for a dynamic creative? (select three)

  • Asset Library
  • Studio creative
  • Studio profile
  • Dynamic content

Q42. When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)

  • Creatives that use the asset
  • A preview of the individual asset
  • Asset dimensions
  • Dynamic path

Q43. What values are included in the targeting column of a remarketing feed?

  • Third-party cookie values
  • Floodlight custom variable (“u-var”) values
  • The advertiser’s cookie values
  • Floodlight audience list IDs

Q44. In what section of Studio can users create and manage dynamic profiles?

  • Creative
  • Dynamic Content
  • Assets
  • Admin

Q45. What action occurs when assets are uploaded to the Creative section?

  • Creatives are delivered to Campaign Manager for trafficking
  • Assets are automatically resized
  • Assets are shared across all advertisers in the Studio account
  • Assets are copied to the Asset Library

Q46. What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

  • Floating creative
  • Expandable creative
  • Interstitial creative
  • Banner creative

Q47. Which three rotation settings are available in Studio? (select three)

  • Optimized
  • Random
  • Sequential
  • Weighted

Q48. In what section of Studio can users upload and manage ad files?

  • Dynamic Content
  • Admin
  • Creative
  • Assets

Q49. How can a dynamic preview sheet be removed from a Studio profile?

  • Delete the preview sheet
  • Open the preview sheet and click “Undo”
  • Archive the preview sheet
  • Edit permissions to the preview sheet

Q50. Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)

  • Interstitial creative
  • Floating creative
  • Expandable creative
  • Banner creative

Q51. The HTML5 Enabler should be added to which tag in a creative’s HTML file?

  • <div>
  • <script>
  • <head>
  • <body>

Q52. Which two data types are NOT supported as dynamic elements? (select two)

  • HTML5 animations
  • Text
  • Decimal numbers
  • Numerical fractions

Q53. What profile setting allows Studio to match more than one row on impression?

  • Dependent selection
  • Profile field
  • Auto-filter
  • Quantity

Q54. Where are dynamic profiles located?

  • In the Creatives tab when viewing a dynamic creative
  • In Advertisers under Advertiser association
  • In the Dynamic Content tab next to advertiser name
  • In the Assets tab under Account Details

Q55. Which two preview types can be used to generate a dynamic preview? (select two)

  • Filter by feed element name
  • Filter by dynamic criteria
  • Filter by reporting label
  • Filter by row ID

Q56. What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?

  • Data pass
  • Display & Video 360 line item filtering
  • Remarketing
  • Dynamic targeting keys

Q57. What method for using custom fonts is NOT supported for dynamic text?

  • Any fonts uploaded with a creative in Studio
  • Fonts added to Asset Library and linked to a creative in Studio
  • Fonts stored on a File Transfer Protocol (FTP)
  • Fonts loaded from Google Fonts

Q58. When you have multliple images to support different creative sizes within a single profile, what action should be taken?

  • Upload the images to Asset Library to generate the different creative sizes
  • Create one feed per ad size
  • Use a single image and Studio will resize automatically
  • Create one feed and filter by creative dimensions

Q59. What is the minimum number of exits required for a creative?

  • 3
  • 1
  • 2
  • 0

Q60. Echo remarketing uses dynamic content from what source?

  • The creative code
  • A feed
  • Custom Floodlight variables
  • Dynamic rules

Q61. What is the Asset Library file size limit per upload for non-video files?

  • 20MB
  • 5MB
  • 15MB
  • 10MB

Q62. What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?

  • QA Helper extension
  • Creative Preview app
  • IAB VAST tag tool
  • Google Web Designer

Q63. What is the proper format for geo-targeting a location in a feed?

  • Los Angeles,United States
  • Los Angeles,United States,California
  • Los Angeles,California
  • Los Angeles,California,United States

Q64. What feature can be used to target multiple columns in a feed one at a time?

  • Trafficking rules
  • Prioritized rules
  • Feed priority
  • Rotation priority

Q65. What are two benefits of using dynamic creatives in Studio? (select two)

  • Ability to test different ad formats within one creative
  • Ability to test different sizes within one creative
  • Ability to test different content within one creative
  • Ability to build and traffic only one creative per ad size

Q66. In what section of Studio is user access managed?

  • Dynamic Content
  • Assets
  • Creative
  • Admin

Q67. What is the method most often used to define the dynamic content for a creative?

  • External API
  • Code within the creative
  • Spreadsheet
  • Campaign Manager

Q68. Which two options must be true to use open optimization? (select two)

  • In “Step 3: Manage Rules” rotation must be set to “Optimized”
  • More than one row in the feed must be eligible to serve
  • The dynamic feed must include a row with “optimize” in the cell
  • Only one row in the feed must be eligible to be served

Q69. Which two video formats can be built as Rich Media in Studio? (select two)

  • YouTube TrueView
  • Video Ad Serving Template (VAST)
  • In-banner video MPU
  • Video Player-Ad Interface Definition (VPAID)

Q70. Which two capabilities are possible with dynamic preview sheets? (select two)

  • External sharing to stakeholders without Studio access
  • Editing within the preview sheet
  • Bulk dynamic previews via .csv import
  • Ability to download and share as a PDF file