Exam Name: Creative Certification Exam
Exam URL: https://skillshop.exceedlms.com/student/path/8637-creative-certification-exam
Q1. When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?
- Enabler.exit()
- Enabler.clickthrough()
- Enabler.exitOverride()
- Enabler.exitOnQuery()
Q2. Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)
- Reporting dimensions in Studio
- Code within the creative
- Targeting rules in Studio
- Rotation options in Studio
Q3. Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)
- Google Spreadsheets
- CSV
- XLS
- Google Merchant Center
Q4. When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?
- BEFORE the Enabler has been initialized and dynamic content is accessed
- AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
- BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed
- AFTER the Enabler has been initialized, and AFTER dynamic content is accessed
Q5. Which three components are available in Google Web Designer? (select three)
- Counters
- Tap Area
- Maps
- YouTube Video Player
Q6. Which two variables can be used to optimize the rotation of dynamic creatives? (select two)
- Designated weights
- Impression-to-view rate
- Click-through-conversion rate
- Click-through rate (CTR)
Q7. When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?
- Weighted rotation
- Prioritized rules
- Sequential rotation and prioritized rules
- Optimized rotation
Q8. In what section of Studio are creative images and videos stored?
- Admin
- Creative
- Dynamic Content
- Assets
Q9. Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)
- Canonical geolocation
- Floodlight ID
- Placement ID
- Site ID
Q10. What field type is used for data pass targeting in a dynamic profile?
- Display & Video 360 Line Item Id
- Remarketing Value
- Custom value
- Campaign Manager Site ID
Q11. Which two targeting types are supported in Studio for dynamic creatives? (select two)
- Language targeting
- Audience targeting
- Geo-targeting
- Device targeting
Q12. In what product are dynamic targeting keys created?
- Campaign Manager
- Studio
- Search Ads 360
- Display & Video 360
Q13. When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?
- Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click “Apply”
- Enter the creative size and click “Apply”
- Enter one creative size, select the creative for that size, and click “Apply”
- Select all creative sizes and click “Apply”
Q14. Which types of assets can be used in Studio? (select two)
- .png
- .jpg
- .eps
- .tiff
Q15. What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)
- Built-in abilty to use Google’s recommendation engine
- Updates to the Google Merchant Center feed are automatically synced in Studio
- Ability to apply additional filtering logic to the Google Merchant Center feed
- No row limit for the Google Merchant Center feed
Q16. What dynamic strategy allows flight scheduling of dynamic creatives?
- Start and end date scheduling
- Weighted rotation
- Campaign Manager Placement ID
- Dynamic targeting keys
Q17. To build an expanding creative, which three panels must be included in the HTML? (select three)
- Collapsed
- Expanded
- Auto-expand
- Main
Q18. What feature allows users to create a dynamic field without needing to upload a feed?
- Profile field
- Constant matching
- Feed scheduling
- Filter by feed row ID
Q19. In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?
- Publish the creative to Campaign Manager
- Generate the code
- Set up the reporting dimensions
- Review the preview sheet
Q20. How many Studio profiles can a dynamic creative be linked to?
- 1
- 2
- 3
- Unlimited
Q21. Where is the dynamic path for an asset found?
- In the Details section of the selected asset
- In the Account Summary page
- In the General Info section
- In the Creatives section
Q22. How can a Studio profile be edited without impacting the live campaign?
- Edit the feed
- Create a draft version of the profile
- Create a new profile using the existing feed
- Retransform the feed
Q23. What are three benefits of filtering by creative dimensions? (select three)
- Easier to remove and add creative sizes in the feed
- Lets dynamic campaigns scale as more creative sizes are added
- Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
- Allows for less columns which reduces the dynamic response data sent from the ad server to the creative
Q24. What does optimization prioritize when used for dynamic creatives?
- The best performing rows in the feed
- The best performing creative in Campaign Manager
- The best performing columns in the feed
- The best performing placement in Campaign Manager
Q25. Which two columns are required in a feed? (select two)
- Unique ID
- Clickthrough URL
- Reporting label
- Headline text
Q26. What’s the most efficient way to target one headline to 10 different audience IDs in a feed?
- Add 10 rows and 10 columns with an audience ID in each row and column
- Add 10 comma-separated audience IDs into one cell
- Add 10 columns with a different audience ID in each column
- Add 10 rows with a different audience ID in each row
Q27. To create a dynamic profile, what steps must be taken in the Dynamic Content section?
- Under the advertiser, click “New Profile,” update the name then click “Create”
- Add the dynamic Enabler code from the Generate Code section to the creative
- Go to Studio Campaign, upload a dynamic creative, and click “Save”
- Assign the HTML5 creative files to the advertiser and click “Create Dynamic Profile”
Q28. To preview a creative on a blank page, what option should be selected from the dropdown?
- Custom URL
- Sample website
- On screen
- Blank page
Q29. What are two creative elements that can be dynamic? (select two)
- Text
- Clickthrough URLs
- Ad border
- Creative type
Q30. What steps should be taken under Manage Data to upload a new feed to the Studio profile?
- Select an existing source and update the content with the new feed
- Select New Feed and then click “Start import”
- Select “New profile field” and enter a name in the text field
- Select New Content, then Content source, and click “Start import”
Q31. What user access level allows read and write access to create or edit a dynamic profile and feed?
- Dynamic Content User
- Content Reader
- Content Writer
- Content Owner
Q32. What is the Asset Library file size limit per upload for video files?
- 60MB
- 80MB
- 50MB
- 100MB
Q33. Which two methods can be used to connect dynamic data to an element in the creative? (select two)
- Custom JavaScript
- Binding in Google Web Designer
- Binding in Campaign Manager
- Custom Floodlight variables
Q34. When a user generates a dynamic preview and receives the error “Can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed rows,” what first step should be taken to troubleshoot the error?
- Retransform the feed
- Check if the correct feed filtering parameters were applied in the preview panel
- Confirm the feed is complete with no warnings
- Re-upload the feed
Q35. Which two methods can be used to build dynamic creatives for Studio? (select two)
- Adobe Edge Animate
- Google Web Designer
- Hand-coded HTML + JavaScript
- Libraries such as jQuery or CreateJS
Q36. What step must be taken before initiating a fullscreen expansion?
- Establish a connection to your dynamic feed
- Add a polite loader
- Check that the Enabler has been initialized
- Determine the size of the screen
Q37. Which three creative types are allowed when using VPAID creatives? (select three)
- Interstitial
- Full-screen expanding
- Banner
- HTML5 non-linear
Q38. When should the dynamic creative be uploaded to Studio?
- AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
- AFTER creating the feed and publishing the Studio profile
- AFTER creating the feed and Studio profile, but BEFORE publishing the profile
- AFTER creating the feed, but BEFORE creating and publishing the Studio profile
Q39. What do “counters” measure in Studio?
- Number of users that did not interact with a creative
- Elapsed time interacting with a creative element
- Number of times an action is taken within a creative
- Length of time a video creative is played
Q40. To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?
- Comma (“,”)
- Pipe (“|”)
- Semi-colon (“;”)
- Percent sign (“%”)
Q41. Which three elements are required for a dynamic creative? (select three)
- Asset Library
- Studio creative
- Studio profile
- Dynamic content
Q42. When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)
- Creatives that use the asset
- A preview of the individual asset
- Asset dimensions
- Dynamic path
Q43. What values are included in the targeting column of a remarketing feed?
- Third-party cookie values
- Floodlight custom variable (“u-var”) values
- The advertiser’s cookie values
- Floodlight audience list IDs
Q44. In what section of Studio can users create and manage dynamic profiles?
- Creative
- Dynamic Content
- Assets
- Admin
Q45. What action occurs when assets are uploaded to the Creative section?
- Creatives are delivered to Campaign Manager for trafficking
- Assets are automatically resized
- Assets are shared across all advertisers in the Studio account
- Assets are copied to the Asset Library
Q46. What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?
- Floating creative
- Expandable creative
- Interstitial creative
- Banner creative
Q47. Which three rotation settings are available in Studio? (select three)
- Optimized
- Random
- Sequential
- Weighted
Q48. In what section of Studio can users upload and manage ad files?
- Dynamic Content
- Admin
- Creative
- Assets
Q49. How can a dynamic preview sheet be removed from a Studio profile?
- Delete the preview sheet
- Open the preview sheet and click “Undo”
- Archive the preview sheet
- Edit permissions to the preview sheet
Q50. Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)
- Interstitial creative
- Floating creative
- Expandable creative
- Banner creative
Q51. The HTML5 Enabler should be added to which tag in a creative’s HTML file?
- <div>
- <script>
- <head>
- <body>
Q52. Which two data types are NOT supported as dynamic elements? (select two)
- HTML5 animations
- Text
- Decimal numbers
- Numerical fractions
Q53. What profile setting allows Studio to match more than one row on impression?
- Dependent selection
- Profile field
- Auto-filter
- Quantity
Q54. Where are dynamic profiles located?
- In the Creatives tab when viewing a dynamic creative
- In Advertisers under Advertiser association
- In the Dynamic Content tab next to advertiser name
- In the Assets tab under Account Details
Q55. Which two preview types can be used to generate a dynamic preview? (select two)
- Filter by feed element name
- Filter by dynamic criteria
- Filter by reporting label
- Filter by row ID
Q56. What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
- Data pass
- Display & Video 360 line item filtering
- Remarketing
- Dynamic targeting keys
Q57. What method for using custom fonts is NOT supported for dynamic text?
- Any fonts uploaded with a creative in Studio
- Fonts added to Asset Library and linked to a creative in Studio
- Fonts stored on a File Transfer Protocol (FTP)
- Fonts loaded from Google Fonts
Q58. When you have multliple images to support different creative sizes within a single profile, what action should be taken?
- Upload the images to Asset Library to generate the different creative sizes
- Create one feed per ad size
- Use a single image and Studio will resize automatically
- Create one feed and filter by creative dimensions
Q59. What is the minimum number of exits required for a creative?
- 3
- 1
- 2
- 0
Q60. Echo remarketing uses dynamic content from what source?
- The creative code
- A feed
- Custom Floodlight variables
- Dynamic rules
Q61. What is the Asset Library file size limit per upload for non-video files?
- 20MB
- 5MB
- 15MB
- 10MB
Q62. What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?
- QA Helper extension
- Creative Preview app
- IAB VAST tag tool
- Google Web Designer
Q63. What is the proper format for geo-targeting a location in a feed?
- Los Angeles,United States
- Los Angeles,United States,California
- Los Angeles,California
- Los Angeles,California,United States
Q64. What feature can be used to target multiple columns in a feed one at a time?
- Trafficking rules
- Prioritized rules
- Feed priority
- Rotation priority
Q65. What are two benefits of using dynamic creatives in Studio? (select two)
- Ability to test different ad formats within one creative
- Ability to test different sizes within one creative
- Ability to test different content within one creative
- Ability to build and traffic only one creative per ad size
Q66. In what section of Studio is user access managed?
- Dynamic Content
- Assets
- Creative
- Admin
Q67. What is the method most often used to define the dynamic content for a creative?
- External API
- Code within the creative
- Spreadsheet
- Campaign Manager
Q68. Which two options must be true to use open optimization? (select two)
- In “Step 3: Manage Rules” rotation must be set to “Optimized”
- More than one row in the feed must be eligible to serve
- The dynamic feed must include a row with “optimize” in the cell
- Only one row in the feed must be eligible to be served
Q69. Which two video formats can be built as Rich Media in Studio? (select two)
- YouTube TrueView
- Video Ad Serving Template (VAST)
- In-banner video MPU
- Video Player-Ad Interface Definition (VPAID)
Q70. Which two capabilities are possible with dynamic preview sheets? (select two)
- External sharing to stakeholders without Studio access
- Editing within the preview sheet
- Bulk dynamic previews via .csv import
- Ability to download and share as a PDF file