Exam Name: Content and SEO Agency Playbook exam
Exam URL: https://www.semrush.com/academy/exams/complete-agency-playbook-for-seo-and-content-strategy-exam
Q1. What are the two main types of marketing?
- Broadcast and digital
- Advertising and content marketing
- Organic and Owned
- Indoor and outdoor
Q2. What are the three elements of a content marketing mission statement?
- Business goals, target audience, topics published
- Target audience, topics published, benefits to the audience
- Target audience, metrics impacted, calls to action
- Target audience, formats for content, benefits to the audience
Q3. Which of the following is NOT a content format?
- Videos
- Keywords
- Guides
- Research reports
- Interviews
Q4. According to BuzzSumo’s analysis of one million articles, which of these formats drives more links and shares than all others?
- Lists
- Original Research
- Visuals
- Influencer Marketing
Q5. What are the ‘3 Ps’ of high-performing email signup forms?
- Plan, Promote, and Precision
- Promise, Persistence, and Privacy
- Prominence, Promise, and Proof
- Pictures, Partners, and Pop-ups
Q6. Which of these is an example of collaborative content?
- Ebooks
- Podcasts
- Webinars
- Contributor quotes
Q7. Collaboration with which of the following influencers may affect your SEO?
- Instagram celebrity
- Famous YouTuber
- All of the above
- Media journalist
Q8. According to the 1% rule, the two types of people on the internet are…
- Content creators and content consumers
- Collaborators and contributors
- Qualified and unqualified visitors
- Influencers and visitors
Q9. Which of the following are NOT types of ‘headlines?’
- Social snippets
- Title tag
- Article H1 header
- Email subject line
Q10. According to the annual blogging survey, approximately how long is the average blog post?
- 1400 words
- 400 words
- 4000 words
- 800 words
Q11. According to the example provided in the course, what impact do embedded videos have on the performance of articles?
- More social shares
- Higher bounce rate
- All of the above
- Higher conversion rates
Q12. There is a correlation between long headlines and social shares. True or false?
- True
- False
Q13. What type of content supports sales directly?
- Content that triggers loyalty
- Content that gets shared
- Content that attracts links
- Content that answers prospects’ questions
Q14. Unlike traditional content marketing, account-based marketing…
- Attracts the largest possible audience for brand awareness
- Starts with identification of top prospects
- Doesn’t require follow-up
- Seeks to maximize the total number of form submissions
Q15. According to the lecture, what is the key success factor for social media video?
- Lighting
- Length
- Calls to action
- Captions
Q16. Which of the following formats was recommended for an account-based content marketing program?
- Infographics
- Original research
- In-person events
- Ebooks