Exam Name: Campaign Manager Certification Exam
Exam URL: https://skillshop.exceedlms.com/student/path/8638-campaign-manager-certification-exam
Q1. When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
- Image
- HTML5 banner
- Custom Display Interstitial
- Rich Media
Q2. To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
- From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
- Contact support using live chat
- Add the Display & Video 360 partner ID to the Floodlight configuration as an association
- Create a new association in the advertiser’s properties and add the Trafficking code
Q3. What cost model only calculates cost for impressions measured as viewable by Active View?
- CPA
- CPC
- CPM
- vCPM
Q4. Where are Campaign Manager and Display & Video 360 linked?
- Advertiser properties
- Floodlight configuration
- Admin subaccounts
- Campaign properties
Q5. When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?
- Default ad
- Polite load image
- Backup image
- .swf file
Q6. When would a VPAID asset be used?
- When a video ad contains interactive features
- When VAST is not supported
- As a backup for a VAST asset
- For videos served on mobile devices
Q7. For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
- A global site tag (gtag.js) must be used
- The tag needs to be set as INS tag with mobile capacity
- The tag needs to be assigned an app ID
- Device ID needs to be passed into the dc_rdid parameter
Q8. What happens when a user meets the frequency cap for an ad?
- Another ad or a default ad is served
- The placement stops serving to that user
- Ads stop serving to that user
- Ads serve at a lower CPM
Q9. If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?
- User profile filters
- User roles
- Google account permissions
- Subaccount access
Q10. Which information can be extracted from the data in the Verification tab? (select two)
- Charts showing all of the errors related to visual performance
- Issues related to content
- Errors for the ad tag related to implementation issues
- Conversion and revenue performance
Q11. What does an “execution channel” represent in the Planning process?
- A “channel” created between an advertiser and publisher as soon as the RFP is sent
- The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
- The act of sending an RFP to begin the negotiation process with the publisher
- An area to enter the user’s objectives, budget, and start and end dates
Q12. What targeting rules display an ad to users who have viewed a product, but not purchased it?
- Positively target all product viewers AND negatively target all product purchasers
- Positively target all product viewers AND collect purchase IDs using u-variables
- Positively target all product purchasers AND negatively target all product viewers
- Negatively target all product purchasers AND collect purchase IDs using u-variables
Q13. What attribution model uses Floodlight data from both attributed and non-attributed conversions?
- Linear model
- First Interaction model
- Data-driven model
- Time Decay model
Q14. In which two tags can the keyword macro (%k) be added? (select two)
- Floodlight
- Tracking Ad
- Impression Event
- Placement
Q15. In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)
- Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
- Each conversion gets its own row with interactions in separate columns
- Rows and columns are flipped
- Each interaction gets its own row with interactions spread across rows
Q16. What is required to track mobile app conversions using Floodlight tags?
- A dynamic publisher pixel implemented in the Floodlight tag
- An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
- A Floodlight tag with the activities set to collect in-app variables, available in DT files
- A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
Q17. Cross-environment conversion methodology takes into account what data sources?
- Device types, OS, cookies
- Cookies, SDKs, audience data
- Data pools, cookies, audience IDs
- Resettable device IDs, cookies, anonymized Google sign-ins
Q18. What data is provided in Video Verification?
- Video player size and viewability
- Asset and transcoding validation
- Resolution and bit rate details
- Information about ads that served on the same page
Q19. What timezone is used in Data Transfer (DT) timestamps for impression and click files?
- Coordinated Universal Time (UTC)
- The advertiser’s timezone
- The user’s timezone
- Eastern Time (ET)
Q20. What report shows how long it takes for a customer to convert after interacting with an ad?
- First Interaction
- Path to Conversion
- Path Length
- Time Lag
Q21. What ad setting limits the number of times that ad can be shown to a particular user?
- Priority
- Frequency cap
- Hard cut-off
- Impression ratio
Q22. When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
- Allocate more budget to building better video creatives
- Target remarketing lists for all image creatives
- Create a sequential rotation with the Rich Media creative set first
- Assign the ad’s frequency cap to one impression per day
Q23. When using a placement media cost cap, what will happen once the cap is reached?
- Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
- The placement will be paused until the cap is removed
- Reports will not reflect the impressions and click metrics
- Ad-serving fees won’t be charged
Q24. What feature can be used to combine log-level impression and click data for a custom reach analysis?
- Data Transfer
- Line item filtering in Studio
- Attribution conversion segments
- GRP Insights
Q25. Which functionalities are available to manage conversion data using the API? (select two)
- Delete
- Insert
- Update
- Run
Q26. At what level can landing pages be managed across campaigns?
- Advertiser
- Ad
- Creative
- Placement
Q27. When a “plan” is executed in Planning, what information is pushed to Campaign Manager?
- A list of placements you intend to purchase and the publishers you’re buying inventory from
- A dynamic feed that can be quickly implemented into Studio
- TrueView placements for running on YouTube properties
- A list of creative specifications for implementing the deals in Display & Video 360
Q28. When is an impression counted in Reporting?
- As soon as a creative is requested from the publisher
- After a user’s device indicates that the creative download has begun
- After the creative is served and viewed on the site
- After the browser begins loading the webpage
Q29. What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
- Set up an automated email for the team member to receive daily reports
- Add the team member’s email to the Google Group associated with the Cloud Storage bucket
- Associate the team member with a User Profile designated for Google Cloud access
- Run the script: gs://[bucket_name]/[username]
Q30. What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
- Shared billing profiles
- An account/advertiser relationship
- A single Floodlight activity
- A parent/child relationship
Q31. In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)
- Paid Search Ad
- Creative Type
- Video Player Size
- Device Usage
Q32. Which metric is NOT available in Data Transfer?
- % Invalid Clicks
- Cross-environment conversions
- Designated Market Area (DMA) ID
- Active View: % of Completed Impressions Visible
Q33. Where would purchased inventory for a campaign be entered in Campaign Manager?
- Placements
- Landing pages
- Campaigns
- Floodlight tags
Q34. What is the limit to retrieve log data from a Data Transfer Google Bucket?
- 1 year
- 30 days
- 60 days
- Unlimited
Q35. Which three workflows can be used to make bulk edits? (select three)
- The DCM/DFA Reporting and Trafficking API
- The Campaign Manager filtered view
- Campaign spreadsheet upload
- The Edit Multiple button
Q36. What Floodlight conversion counting method would report the first visit for each user within a given day?
- Standard
- Unique
- Per session
- Transactions
Q37. What report tracks Floodlight attribution in Reporting?
- Cookie Reach Overlap
- Insights
- Floodlight impressions
- Path to Conversion
Q38. Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
- Adding an image creative at the campaign level
- Adding an HTML5 creative at the campaign level
- Adding a rich media creative at the campaign level
- Adding an image creative at the advertiser level
Q39. What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?
- u1 and “fls”
- 1×1 and “ord”
- “src” and 1×1
- “type” and “cat”
Q40. Which two methods count impressions on site-served creatives? (select two)
- Tracking Ads
- Mobile tracking ad
- Click tracker ad
- 1×1 impression tracker
Q41. Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?
- Next to its associated site name within a Campaign
- In the advertiser’s properties, under Landing Pages
- In Campaign Manager Account Admin settings
- In Site Directory under Properties
Q42. What are two benefits of using the INS tag? (select two)
- Eliminates the need for publishers to add cache-busters
- Reduces load latency
- More robust Verification data
- Serves ads on browsers that don’t support Javascript
Q43. What report in Report Builder shows the number of unique users who have interacted with ads?
- Path to Conversion
- Cookie Reach Overlap
- Standard
- GRP
Q44. Paid search dimensions in Report Builder are compatible with what metric?
- Path to Conversion
- Cookie Reach Overlap
- Standard
- GRP
Q45. What is the more cost-effective way to restrict ads served to a specific geographic region?
- Geo-targeting managed by the ad server
- Language targeting managed by the ad server
- Geo-targeting managed by a publisher or DSP
- Frequency caps managed the publisher or DSP
Q46. What are three benefits of using Internal Redirect tags? (select three)
- Standardize a counting method with platform publishers
- Reduce latency on ad-serving
- Richer domain information in Verification
- Saves time from having to negotiate deals with the publisher
Q47. What settings are required to give a user reporting access for a single advertiser?
- Create a user role, and assign the advertiser as the sub-account.
- Schedule a report to be sent to the user, automatically granting them access to that data
- Create a user profile with a reporting-only user role, and filter for that advertiser
- Ask the advertiser to send an email to support, granting access to their reporting data
Q48. Which two tabs in Reporting provide access to viewability data? (select two)
- Report Builder
- Verification
- Attribution
- Summary
Q49. To set ad status to “active,” which two objects must be assigned to an ad?
- A priority
- A frequency cap
- An active creative
- A placement
Q50. What section within a Floodlight activity’s settings allows users to add publisher tracking tags?
- Dynamic tags
- Google Tag Manager
- Advanced properties
- Custom Floodlight variables
Q51. What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
- Dynamic Floodlight tag that sources product or service IDs
- Sales Floodlight tags that capture revenue
- Custom 1×1 pixel that fires when the product or service page loads
- Custom Floodlight variable that captures the product or service ID
Q52. What counting method tracks the number of sales made or items purchased?
- Sales activities
- Custom Floodlight variables
- Counter activities
- Standard counting
Q53. Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?
- User profiles
- User roles
- Content categories
- Placement strategies
Q54. What level is used to calculate conversions if the lookback window differs between objects?
- Placement level
- Account level
- Campaign level
- Site level
Q55. If a publisher serves a placement tag after the campaign end date, what ad will serve?
- The default ad
- Nothing will serve
- A random ad
- The backup image
Q56. At what level can landing pages be set, so they are the same across multiple ads?
- Creative
- Placement
- Account
- Ad
Q57. What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
- Keyword targeting
- Frequency cap
- Dynamic targeting keys
- Priority
Q58. What must a Floodlight tag include to capture product data alongside a conversion?
- An ord value
- 1×1 tracking pixel
- Custom Floodlight variable
- Dynamic pixels
Q59. What action can be taken to select which columns appear in the trafficking interface?
- Create a new user role
- Create a custom view
- Create a new user profile
- Create a filter
Q60. When assets are added to an existing creative, where will these updates be reflected?
- In the creative preview, but not in currently assigned ads
- Updates appear as a new creative
- Within the ads where the creatives are assigned
- In future ad creative assignments, but not within existing ads
Q61. What are two Video Verification metrics? (select two)
- Video Prominence Score
- Audio muted at finish
- Eligible impressions for audio
- Audio muted at start
Q62. The Insights tab in Reporting shows the view performance against which three goals? (select three)
- Viewable CPM
- Click rate
- Conversions per impression
- Cost per activity (CPA)
Q63. Counters and Total Interactions metrics are available for which type of creatives?
- Mobile in-app interstials
- Twitter creatives
- HTML5 creatives coded in GWD
- Creatives built in Studio
Q64. Which two features may be used to log additional information about a click? (select two)
- Dynamic targeting keys
- Landing page URL suffix
- Image source tags
- Event tags
Q65. Which two methods measure impressions served in a mobile app? (select two)
- 1×1 impression tracker
- Mobile tracking ad
- Serving mobile creative directly through Campaign Manager
- Click tracker ad
Q66. Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)
- Search Ads 360
- Studio
- Google Ads
- Display & Video 360
Q67. What object in Campaign Manager is equivalent to a creative in Display & Video 360?
- Placement
- Campaign
- Ad
- Creative
Q68. Which conditions must be true in order to designate an advertiser as a “child”?
- The advertiser doesn’t have any “child” advertisers associated with it
- The advertiser is part of a subaccount
- There aren’t any Floodlight activities associated with the “child” advertiser
- There aren’t any campaigns associated with the “parent” advertiser
Q69. The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)
- Customize reporting
- Upload conversions
- Download data transfer log files
- Customize verification alerts
