Campaign Manager Certification Exam Answers 2022

Exam Name: Campaign Manager Certification Exam

Exam URL: https://skillshop.exceedlms.com/student/path/8638-campaign-manager-certification-exam

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Q1. When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

  • Image
  • HTML5 banner
  • Custom Display Interstitial
  • Rich Media

Q2. To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

  • From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
  • Contact support using live chat
  • Add the Display & Video 360 partner ID to the Floodlight configuration as an association
  • Create a new association in the advertiser’s properties and add the Trafficking code

Q3. What cost model only calculates cost for impressions measured as viewable by Active View?

  • CPA
  • CPC
  • CPM
  • vCPM

Q4. Where are Campaign Manager and Display & Video 360 linked?

  • Advertiser properties
  • Floodlight configuration
  • Admin subaccounts
  • Campaign properties

Q5. When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

  • Default ad
  • Polite load image
  • Backup image
  • .swf file

Q6. When would a VPAID asset be used?

  • When a video ad contains interactive features
  • When VAST is not supported
  • As a backup for a VAST asset
  • For videos served on mobile devices

Q7. For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

  • A global site tag (gtag.js) must be used
  • The tag needs to be set as INS tag with mobile capacity
  • The tag needs to be assigned an app ID
  • Device ID needs to be passed into the dc_rdid parameter

Q8. What happens when a user meets the frequency cap for an ad?

  • Another ad or a default ad is served
  • The placement stops serving to that user
  • Ads stop serving to that user
  • Ads serve at a lower CPM

Q9. If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

  • User profile filters
  • User roles
  • Google account permissions
  • Subaccount access

Q10. Which information can be extracted from the data in the Verification tab? (select two)

  • Charts showing all of the errors related to visual performance
  • Issues related to content
  • Errors for the ad tag related to implementation issues
  • Conversion and revenue performance

Q11. What does an “execution channel” represent in the Planning process?

  • A “channel” created between an advertiser and publisher as soon as the RFP is sent
  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
  • The act of sending an RFP to begin the negotiation process with the publisher
  • An area to enter the user’s objectives, budget, and start and end dates

Q12. What targeting rules display an ad to users who have viewed a product, but not purchased it?

  • Positively target all product viewers AND negatively target all product purchasers
  • Positively target all product viewers AND collect purchase IDs using u-variables
  • Positively target all product purchasers AND negatively target all product viewers
  • Negatively target all product purchasers AND collect purchase IDs using u-variables

Q13. What attribution model uses Floodlight data from both attributed and non-attributed conversions?

  • Linear model
  • First Interaction model
  • Data-driven model
  • Time Decay model

Q14. In which two tags can the keyword macro (%k) be added? (select two)

  • Floodlight
  • Tracking Ad
  • Impression Event
  • Placement

Q15. In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

  • Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
  • Each conversion gets its own row with interactions in separate columns
  • Rows and columns are flipped
  • Each interaction gets its own row with interactions spread across rows

Q16. What is required to track mobile app conversions using Floodlight tags?

  • A dynamic publisher pixel implemented in the Floodlight tag
  • An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
  • A Floodlight tag with the activities set to collect in-app variables, available in DT files
  • A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

Q17. Cross-environment conversion methodology takes into account what data sources?

  • Device types, OS, cookies
  • Cookies, SDKs, audience data
  • Data pools, cookies, audience IDs
  • Resettable device IDs, cookies, anonymized Google sign-ins

Q18. What data is provided in Video Verification?

  • Video player size and viewability
  • Asset and transcoding validation
  • Resolution and bit rate details
  • Information about ads that served on the same page

Q19. What timezone is used in Data Transfer (DT) timestamps for impression and click files?

  • Coordinated Universal Time (UTC)
  • The advertiser’s timezone
  • The user’s timezone
  • Eastern Time (ET)

Q20. What report shows how long it takes for a customer to convert after interacting with an ad?

  • First Interaction
  • Path to Conversion
  • Path Length
  • Time Lag

Q21. What ad setting limits the number of times that ad can be shown to a particular user?

  • Priority
  • Frequency cap
  • Hard cut-off
  • Impression ratio

Q22. When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

  • Allocate more budget to building better video creatives
  • Target remarketing lists for all image creatives
  • Create a sequential rotation with the Rich Media creative set first
  • Assign the ad’s frequency cap to one impression per day

Q23. When using a placement media cost cap, what will happen once the cap is reached?

  • Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
  • The placement will be paused until the cap is removed
  • Reports will not reflect the impressions and click metrics
  • Ad-serving fees won’t be charged

Q24. What feature can be used to combine log-level impression and click data for a custom reach analysis?

  • Data Transfer
  • Line item filtering in Studio
  • Attribution conversion segments
  • GRP Insights

Q25. Which functionalities are available to manage conversion data using the API? (select two)

  • Delete
  • Insert
  • Update
  • Run

Q26. At what level can landing pages be managed across campaigns?

  • Advertiser
  • Ad
  • Creative
  • Placement

Q27. When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

  • A list of placements you intend to purchase and the publishers you’re buying inventory from
  • A dynamic feed that can be quickly implemented into Studio
  • TrueView placements for running on YouTube properties
  • A list of creative specifications for implementing the deals in Display & Video 360

Q28. When is an impression counted in Reporting?

  • As soon as a creative is requested from the publisher
  • After a user’s device indicates that the creative download has begun
  • After the creative is served and viewed on the site
  • After the browser begins loading the webpage

Q29. What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

  • Set up an automated email for the team member to receive daily reports
  • Add the team member’s email to the Google Group associated with the Cloud Storage bucket
  • Associate the team member with a User Profile designated for Google Cloud access
  • Run the script: gs://[bucket_name]/[username]

Q30. What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

  • Shared billing profiles
  • An account/advertiser relationship
  • A single Floodlight activity
  • A parent/child relationship

Q31. In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

  • Paid Search Ad
  • Creative Type
  • Video Player Size
  • Device Usage

Q32. Which metric is NOT available in Data Transfer?

  • % Invalid Clicks
  • Cross-environment conversions
  • Designated Market Area (DMA) ID
  • Active View: % of Completed Impressions Visible

Q33. Where would purchased inventory for a campaign be entered in Campaign Manager?

  • Placements
  • Landing pages
  • Campaigns
  • Floodlight tags

Q34. What is the limit to retrieve log data from a Data Transfer Google Bucket?

  • 1 year
  • 30 days
  • 60 days
  • Unlimited

Q35. Which three workflows can be used to make bulk edits? (select three)

  • The DCM/DFA Reporting and Trafficking API
  • The Campaign Manager filtered view
  • Campaign spreadsheet upload
  • The Edit Multiple button

Q36. What Floodlight conversion counting method would report the first visit for each user within a given day?

  • Standard
  • Unique
  • Per session
  • Transactions

Q37. What report tracks Floodlight attribution in Reporting?

  • Cookie Reach Overlap
  • Insights
  • Floodlight impressions
  • Path to Conversion

Q38. Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

  • Adding an image creative at the campaign level
  • Adding an HTML5 creative at the campaign level
  • Adding a rich media creative at the campaign level
  • Adding an image creative at the advertiser level

Q39. What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

  • u1 and “fls”
  • 1×1 and “ord”
  • “src” and 1×1
  • “type” and “cat”

Q40. Which two methods count impressions on site-served creatives? (select two)

  • Tracking Ads
  • Mobile tracking ad
  • Click tracker ad
  • 1×1 impression tracker

Q41. Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

  • Next to its associated site name within a Campaign
  • In the advertiser’s properties, under Landing Pages
  • In Campaign Manager Account Admin settings
  • In Site Directory under Properties

Q42. What are two benefits of using the INS tag? (select two)

  • Eliminates the need for publishers to add cache-busters
  • Reduces load latency
  • More robust Verification data
  • Serves ads on browsers that don’t support Javascript

Q43. What report in Report Builder shows the number of unique users who have interacted with ads?

  • Path to Conversion
  • Cookie Reach Overlap
  • Standard
  • GRP

Q44. Paid search dimensions in Report Builder are compatible with what metric?

  • Paid Search Revenue
  • Active View
  • Downloaded impressions
  • Cost Per Click

Q45. What is the more cost-effective way to restrict ads served to a specific geographic region?

  • Geo-targeting managed by the ad server
  • Language targeting managed by the ad server
  • Geo-targeting managed by a publisher or DSP
  • Frequency caps managed the publisher or DSP

Q46. What are three benefits of using Internal Redirect tags? (select three)

  • Standardize a counting method with platform publishers
  • Reduce latency on ad-serving
  • Richer domain information in Verification
  • Saves time from having to negotiate deals with the publisher

Q47. What settings are required to give a user reporting access for a single advertiser?

  • Create a user role, and assign the advertiser as the sub-account.
  • Schedule a report to be sent to the user, automatically granting them access to that data
  • Create a user profile with a reporting-only user role, and filter for that advertiser
  • Ask the advertiser to send an email to support, granting access to their reporting data

Q48. Which two tabs in Reporting provide access to viewability data? (select two)

  • Report Builder
  • Verification
  • Attribution
  • Summary

Q49. To set ad status to “active,” which two objects must be assigned to an ad?

  • A priority
  • A frequency cap
  • An active creative
  • A placement

Q50. What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

  • Dynamic tags
  • Google Tag Manager
  • Advanced properties
  • Custom Floodlight variables

Q51. What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

  • Dynamic Floodlight tag that sources product or service IDs
  • Sales Floodlight tags that capture revenue
  • Custom 1×1 pixel that fires when the product or service page loads
  • Custom Floodlight variable that captures the product or service ID

Q52. What counting method tracks the number of sales made or items purchased?

  • Sales activities
  • Custom Floodlight variables
  • Counter activities
  • Standard counting

Q53. Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

  • User profiles
  • User roles
  • Content categories
  • Placement strategies

Q54. What level is used to calculate conversions if the lookback window differs between objects?

  • Placement level
  • Account level
  • Campaign level
  • Site level

Q55. If a publisher serves a placement tag after the campaign end date, what ad will serve?

  • The default ad
  • Nothing will serve
  • A random ad
  • The backup image

Q56. At what level can landing pages be set, so they are the same across multiple ads?

  • Creative
  • Placement
  • Account
  • Ad

Q57. What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

  • Keyword targeting
  • Frequency cap
  • Dynamic targeting keys
  • Priority

Q58. What must a Floodlight tag include to capture product data alongside a conversion?

  • An ord value
  • 1×1 tracking pixel
  • Custom Floodlight variable
  • Dynamic pixels

Q59. What action can be taken to select which columns appear in the trafficking interface?

  • Create a new user role
  • Create a custom view
  • Create a new user profile
  • Create a filter

Q60. When assets are added to an existing creative, where will these updates be reflected?

  • In the creative preview, but not in currently assigned ads
  • Updates appear as a new creative
  • Within the ads where the creatives are assigned
  • In future ad creative assignments, but not within existing ads

Q61. What are two Video Verification metrics? (select two)

  • Video Prominence Score
  • Audio muted at finish
  • Eligible impressions for audio
  • Audio muted at start

Q62. The Insights tab in Reporting shows the view performance against which three goals? (select three)

  • Viewable CPM
  • Click rate
  • Conversions per impression
  • Cost per activity (CPA)

Q63. Counters and Total Interactions metrics are available for which type of creatives?

  • Mobile in-app interstials
  • Twitter creatives
  • HTML5 creatives coded in GWD
  • Creatives built in Studio

Q64. Which two features may be used to log additional information about a click? (select two)

  • Dynamic targeting keys
  • Landing page URL suffix
  • Image source tags
  • Event tags

Q65. Which two methods measure impressions served in a mobile app? (select two)

  • 1×1 impression tracker
  • Mobile tracking ad
  • Serving mobile creative directly through Campaign Manager
  • Click tracker ad

Q66. Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

  • Search Ads 360
  • Studio
  • Google Ads
  • Display & Video 360

Q67. What object in Campaign Manager is equivalent to a creative in Display & Video 360?

  • Placement
  • Campaign
  • Ad
  • Creative

Q68. Which conditions must be true in order to designate an advertiser as a “child”?

  • The advertiser doesn’t have any “child” advertisers associated with it
  • The advertiser is part of a subaccount
  • There aren’t any Floodlight activities associated with the “child” advertiser
  • There aren’t any campaigns associated with the “parent” advertiser

Q69. The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)

  • Customize reporting
  • Upload conversions
  • Download data transfer log files
  • Customize verification alerts

Q70. You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?

  • Custom links
  • Deep links
  • Landing page links
  • Targeting links

Q71. While working on your ad campaign and looking over a diverse selection of creatives, you look for a product that works with Campaign Manager 360 that can help you integrate these creatives. Which product should you choose?

  • Tag Manager 360
  • Display & Video 360
  • Google Analytics 360
  • Optimize 360

Q72. After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What may be the reason for this happening?

  • Allowing both ad types to run across various sites and platforms
  • Including geographic, language, and technology targeting
  • Setting up the priority of the ad to “2,” which then ran before the standard ad
  • Including three different creatives to run in this campaign

Q73. In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers. What’s the next step you should take to prepare their account?

  • Upload the specific creatives for the latte product into their account.
  • Select optimal placements for their latte product launch.
  • Choose the desired ad sizes for the latte product-related creatives.
  • Develop a campaign for their new latte product.

Q74. Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with. How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?

  • You’ll need to set up a separate campaign beneath the parent advertiser.
  • You’ll need to set up two parent advertisers beneath a Campaign Manager 360 network.
  • You’ll need to set up two separate placements beneath the parent advertiser.
  • You’ll need to set up separate child advertisers beneath the parent advertiser.

Q75. In what situation would you use the video impressions or video starts metric from Campaign Manager 360?

  • Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received.
  • Your glassware client is kicking off a video campaign for their new line of tumblers. From this campaign, they’d like to find out how many people watched watched to the midpoint of the video ad.
  • You’re working with a new carpentry business client starting a new video ad campaign. Your client wants to figure out how many people have watched to the third quartile of their ad.
  • You’re working with a regional car wash chain. They’ve included video ads in their campaign and would like to know how many people have watched the video in full.

Q76. Within Campaign Manager 360, what are the components within each campaign?

  • Placements, ads, creatives, sites, and packages
  • Placements, creatives, and reporting
  • Placements, reporting, trafficking, and creatives
  • Placements, ads, data, creatives, and packages

Q77. Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?

  • Geo setting
  • Video setting
  • Content setting
  • Viewability setting

Q78. Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?

  • They only included mobile app installs as a filter.
  • Mobile reporting dimensions were left out of Report Builder.
  • They only included “mobile app” as a platform filter.
  • Mobile website was left out of the campaign.

Q79. You’re working with a car manufacturer that is looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created. What steps, in order, should you take to set up their campaign?

  • 1. Create a campaign. 2. Create an advertiser. 3. Create a placement. 4. Create a site 5. Upload creatives. 6. Create ads. 7. Placements and creatives. 8. Download and send placement tags. 9. Associate the ads.
  • 1. Create placement. 2. Create an advertiser. 3. Create a campaign. 4. Upload creatives. 5. Create ads. 6. Download and send placement tags.
  • 1. Create ads. 2. Create an advertiser. 3. Create a campaign. 4. Create a placement. 5. Upload creatives. 6. Download and send placement tags.
  • 1. Create an advertiser. 2. Create a campaign. 3. Create a site 4. Create a placement. 5. Upload creatives. 6. Create ads. 7. Associate the ads. 8. Placements and creatives. 9. Download and send placement tags.

Q80. Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives. At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?

  • Package
  • Ad
  • Creative
  • Placement

Q81. A marketer for an online pet food store is about to launch an ad campaign using Campaign Manager 360. Which order of processes should they expect for their campaign after launch?

  • 1. The pet food store’s ad serves and relays performance insights to Campaign Manager 360. 2. Campaign Manager 360 picks an ad for the pet food store to use the space. 3. Consumers visit the website with ad locations. 4. Campaign Manager 360 supplies a creative option, relying on audience and contextual signals.
  • 1. Consumers visit the website with ad locations. 2. Campaign Manager 360 supplies a creative option, relying on audience and contextual signals. 3. Campaign Manager 360 picks an ad for the pet food store to use the space. 4. The pet food store ad serves and relays performance insights to Campaign Manager 360.
  • 1. Campaign Manager 360 picks an ad for the pet food store to use the space. 2. Consumers visit the website with ad locations. 3. The pet food store’s ad serves and relays performance insights to Campaign Manager 360. 4. Campaign Manager 360 supplies a creative option, relying on audience and contextual signals.
  • 1. Consumers visit the website with ad inventory. 2. Campaign Manager 360 picks an ad for the pet food store to use the space. 3. Campaign Manager supplies a creative option, relying on audience and contextual signals. 4. The pet food store’s ad serves and relays performance insights to Campaign Manager 360.

Q82. An online travel-planning startup wants to serve ads that would be a good fit for both desktop and mobile devices. Which technology is best-suited to support them achieving that goal?

  • Display & Video 360 Marketplace
  • Campaign Manager 360
  • Native apps
  • HTML5 tools

Q83. Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?

  • Use mobile targeting to traffic two separate ads, so users can then be directed as desired.
  • Use audience targeting to include users who have already purchased goods and services from your store.
  • Use audience targeting to engage users seeking web development services and who are close to a store location.
  • Use mobile targeting to cover mobile app and mobile web ads in the ad campaign.

Q84. When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?

  • Set your account to only serve across mobile devices.
  • Create an ad with multiple region-specific creatives.
  • Set your geographic targeting to only a small amount of regions across the United States.
  • Create a default ad so that any audience can view it if it needs to be shown.

Q85. A national sneaker company wants to see if their ad appeared outside of the geographic target. What’s a good way to view metrics for the geographic brand safety target?

  • Using instant reporting
  • Using the Report Builder
  • Using the verification tool
  • Using the summary dashboard

Q86. A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

  • Tablet fitness news aggregation app
  • Desktop website for exercise news
  • An exercise and health monitoring app
  • Mobile website for running enthusiasts

Q87. Which types of digital marketing roles most commonly use Campaign Manager 360?

  • Publisher, strategists, and traders
  • Media traffickers, analysts, media planners
  • Media traffickers, strategists, and TV buyers
  • Analysts, traders, and media planners

Q88. An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser. To meet their goal, which ad inventory option should they use?

  • They should use mobile web and desktop web ads.
  • They should use mobile in-app and out-stream video ads.
  • They should use mobile web and mobile in-app ads.
  • They should use mobile in-app and in-stream video and audio ads.

Q89. You’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?

  • Go to the campaign-level settings.
  • Go to the ad-level settings.
  • Go to the creative-level settings.
  • Go to the account-level settings.

Q90. Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?

  • Per session counting method
  • Unique counting method
  • Standard counting method
  • Custom counting method

Q91. You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?

  • Platform Type Report
  • Cross-device conversion report
  • Reach report
  • Floodlight report

Q92. Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?

  • Custom attribute
  • Custom dimension
  • Custom variable
  • Custom parameter

Q93. Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?

  • Cancel the entire campaign.
  • Delay the entire campaign.
  • Cancel the video ad placements, but proceed with the companion ads.
  • Until the video ads are ready, begin the campaign with companion ads.

Q94. A manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain there’s simple transferability?

  • They should create many campaigns for each account the manager manages within the agency.
  • They should create several campaigns, one for each of the manager’s clients.
  • They should create one agency account with several advertisers within that account.
  • They should create several networks, one for each of these clients.

Q95. Where in the Google Marketing Platform can you manage connections across its products?

  • Data Management Center
  • Integration Center
  • Floodlight Configuration Center
  • Admin Account Center

Q96. You’re developing new creatives to begin an ad campaign for your sign-making company. When you serve the creatives, which set of steps best fit the process?

  • Using creative rotation rules, creative weight, creative type
  • Using creative length, creative weight, and creative scheduling
  • Using creative rotation rules, creative weight, and creative scheduling
  • Using creative rotation rules, creative flight dates, and creative scheduling

Q97. A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on. Which report should they review?

  • Cross-device conversions Report
  • Platform Type Report
  • Same-device conversions Report
  • Environment Type Report

Q98. A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?

  • Standard report and Floodlight Report
  • Standard report and Reach report
  • Floodlight Report and Summary report
  • Floodlight Report and Reach report

Q99. A realtor would like to add a 1280×720 MP4 video ad placement to their new In-Stream Video campaign. To include this video format and resolution in their campaign, what step should they take?

  • Select any transcode with a video bit rate of 1500 kbps or higher.
  • Submit a new tag to publishers who will then serve the video ad.
  • Enable the desired option in the transcode list.
  • Enable every horizontal transcode option in the list.

Q100. Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. Two accept only MOV-transcoded creatives, with one accepting only 640×480 dimensions or larger; one accepts no companion ads; and the fourth hasn’t sent specifications. How should you traffic this campaign?

  • You should delay the campaign until each publisher has sent in their specifications.
  • You should focus only on the publishers who permit MOV-encoded video creatives.
  • You should create a single video ad placement for all four of the publishers.
  • You should create a separate video ad placement for each of the four publishers.

Q101. An agency account executive reviews an account within Campaign Manager 360. What account components would the executive see?

  • Campaigns, placements, ads, inventory, creatives, and sites components.
  • User roles, campaigns, placements, ads, reporting, and creatives components.
  • Advertisers, user profiles, user roles, campaigns, and billing components.
  • Ads, placements, advertisers, reporting, billing, and inventory components.

Q102. An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What may have caused the error?

  • They assigned the creative to run across multiple mobile carriers.
  • They set an HTML5 creative to run on desktop.
  • They set the creatives to run on all mobile platforms.
  • They set the creatives to run on iOS.

Q103. You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?

  • Video views
  • Video completions
  • Video replays
  • Video companion clicks

Q104. Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?

  • Video skips and video replays
  • Video mutes and video replays
  • Video pauses and video skips
  • Video stops and video plays

Q105. A client asks you to explain what Campaign Manager 360 is. What answer will you give them?

  • It’s a cloud-based search management service that helps agencies and marketers effectively manage some of the biggest search marketing campaigns, across several engines and media channels, around the world.
  • It’s a stand-alone tool to plan campaigns, to design and manage creative, to organize and apply audience data, to find and buy inventory, and to measure and optimize campaigns.
  • It’s a toolset that provides insights to better understand customers. With these insights, websites can be improved and tailored audience lists can be created among other actions.
  • It’s a web-based ad management platform for advertisers and agencies that assists with digital campaign management. It includes a versatile set of features for ad serving, targeting, verification, and reporting.

Q106. You want to expand your ad campaign into video ads using Campaign Manager 360. What types of video ad creatives do you discover you can use?

  • You can use in-stream video redirect and bumper video.
  • You can use In-banner video and out-stream video.
  • You can use in-stream video redirect and out-stream video.
  • You can use in-stream video and in-stream video redirect.

Q107. You’ve worked with your client, a pottery company, to get their campaign ready. In Campaign Manager 360, what will you need to do make sure their creatives serve to a major arts and crafts community site?

  • You’ll need to download and send placement tags to the specific site.
  • You’ll need to upload all of their arts and crafts-specific creatives into their account.
  • You’ll need to select the ad sizes for their campaign on the arts and crafts site.
  • You’ll need to select a range of placements on the arts and crafts site.

Q108. Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video metric should you review within Campaign Manager 360 reporting?

  • Companion views
  • Custom viewable impressions
  • Companion conversions
  • Video completes

Q109. You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?

  • You should pick Google Play Installs.
  • You don’t need to pick any extra tags or code.
  • You should pick Firebase SDK.
  • You should pick a third-party SDK.

Q110. You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch. Which platforms would you include in that presentation?

  • You’d include Google Analytics, Display & Video 360, and Search Ads 360.
  • You’d include Google Ads, Google Analytics, and Display & Video 360.
  • You’d include Google Ads, Display & Video 360, and Search Ads 360.
  • You’d include Google Analytics, Surveys 360, and Search Ads 360.

Q111. A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360. Which three options are available to them to use?

  • Display, In-stream Video, and Connected TV ads
  • Display, rich media, and In-stream Video
  • Display, audio, and mobile ads
  • Display, rich media, and audio ads

Q112. You decide to add Floodlight tags to your campaign in Campaign Manager 360. What will these tags do?

  • They can create audience lists for enhanced user engagement and create enhanced creatives.
  • They can measure customer action and create enhanced creatives.
  • They can create enhanced creatives and report on multi-platform campaigns.
  • They can measure customer action and create audience lists for enhanced user engagement.

Q113. A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory. Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?

  • They should confirm the requirements from publishers for specific campaign dimensions.
  • They should create their companion banner ads to reflect this type of campaign.
  • They should send the video ad tag to each of the selected publishers.
  • They should adjust the file size for each video ad, then they should upload them separately.

Q114. Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements. What’s the right advice to tell them?

  • When serving ads to any user or device
  • When serving ads to smartphone and tablet users
  • When serving ads exclusively to local users
  • When servings ads to desktop users

Q115. You’re working with your client, a hiking goods retailer, on the launch of a new backpack. You choose to use the Attribution Modeling Tool to make sure that you’re properly crediting each step of the customer journey that helped them to buy the backpack. Which attribution model will help you reach this objective?

  • The Last Interaction attribution model
  • The Linear attribution model
  • The Time Decay attribution model
  • The First Interaction attribution model

Q116. A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?

  • A creative for their sectional couch is mobile-optimized, directing to their mobile website.
  • A creative for coffee tables is a long-length video ad directing users to their mobile design studio.
  • A creative for throw pillows is a dynamic animation and requires a strong Wi-Fi and broadband connection.
  • A creative for all 8×10 rugs is extra large, animated, with very detailed flight specifications.

Q117. Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?

  • Instant reporting
  • Summary dashboard
  • Report Builder
  • Attribution modeling tool

Q118. A marketing manager for a German food brand is finalizing the campaign for a new product launch. Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?

  • Agency trafficker
  • Agency media planner
  • Agency creative planner
  • Agency administrator

Q119. A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?

  • They can create an ad with many region-specific creatives.
  • They should create a default ad so any audience can see it whenever it’s needed.
  • They can set a geographic target for a specific range of regions.
  • They can set the account to serve exclusively across smartphone mobile devices.

Q120. Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand. To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?

  • Navigate to ad-level verification.
  • Navigate to creative-level verification.
  • Navigate to campaign-level verification.
  • Navigate to account-level verification.

Q121. An agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?

  • They should look at the Standard report and Reach report.
  • They should look at the Standard report and Floodlight Report.
  • They should look at the Floodlight Report and Reach report.
  • They should look at the Floodlight Report and Summary report.

Q122. You want to set transcoding for your client’s in-stream video creatives in their campaign. In which Campaign Manager 360 hierarchy would you have the ability to set transcoding for in-stream video creatives?

  • Package
  • Creative
  • Ad
  • Placement

Q123. Your business partner is working with a client who’d like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives. What could have caused the error?

  • They assigned the creative to work with several mobile carriers.
  • They set an HTML5 creative to run on desktop.
  • They set the creatives for the Android operating system.
  • They set the creatives to work with all mobile platforms types.

Q124. You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?

  • You should start the campaign with the companion ads until the video ads are ready to serve.
  • You should replace the video ads and companion ads with display ads in the campaign.
  • You should remove the companion ad placements and only serve the video ads once they’re ready.
  • You should remove the video ad placements while starting the campaign with the companion ads.

Q125. In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?

  • You’re working with a painting company running a new campaign. They’re running video ads and want to determine how many users watched the third quartile of the video ad.
  • Your beverage distributor client is launching a video campaign. They’re running video ads and want to determine how many users watched the first quartile of the video ad.
  • Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.
  • You’re working with a national vegetable distributor launching a new vegetable product. They’re running video ads and want to know how many users watched the video ad in its entirety.

Q126. You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts only MP4-transcoded video creatives, one accepts only 480×480 companion ads, and the third hasn’t provided specifications. How should you traffic this campaign?

  • Create a separate video ad placement for each of the three publishers.
  • Delay the campaign until you all have video ad specifications from each publisher.
  • Delay the campaign until all three publishers provide similar specifications.
  • Create a single video ad placement for all three of the publishers.

Q127. When reviewing an account within Campaign Manager 360, which account components would you see?

  • You’d see advertisers, user profiles, user roles, billing, and campaigns.
  • You’d see ads, placements, sites, inventory, creatives, and campaigns.
  • You’d see ads, advertisers, reporting, billing, inventory, and placements.
  • You’d see advertisers, user roles, ads, campaigns, placements, and creatives.

Q128. A business owner wants to sell a line of coffee mugs to celebrate the company’s 25 years in business. The owner wants to see each part of the conversion that brought a person to buy a mug, so the owner wants to use the Attribution Modeling Tool. Which attribution model should be used to accomplish the goal?

  • The Social attribution model
  • The Linear attribution model
  • The Time Decay attribution model
  • The Floodlight model

Q129. Your client, who is running an in-stream Video campaign through Campaign Manager 360, asks you for advice about when they should consider using default ads placements. What do you tell them?

  • When serving ads exclusively to mobile users
  • When serving ads to any user or device
  • When servings ads exclusively to only tablet users
  • When servings ads exclusively to desktop users

Q130. An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory. Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?

  • Create their companion banner ads to reflect this campaign.
  • Send the video ad tag to each of the desired publishers.
  • Adjust the file size of each video ad for separate upload.
  • Confirm publisher requirements for specific campaign dimensions.

Q131. Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this? “

  • Video full-screen
  • Video plays
  • Video views
  • Video completions

Q132. You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?

  • You should select a third-party SDK.
  • You shouldn’t need to select any extra tags or code.
  • You should select Firebase SDK.
  • You should select Google Play Installs.

Q133. What can Floodlight tags do within Campaign Manager 360?

  • Measure customer action and create enhanced creatives
  • Create enhanced creatives and report on multi-platform campaigns
  • Create audience lists for enhanced user engagement and create enhanced creatives
  • Measure customer action and create audience lists for enhanced user engagement

Q134. Which platforms feature native integration with Campaign Manager 360?

  • Search Ads 360, Display & Video 360, and Google Ads
  • Google Ads, Display & Video 360, and Google Analytics
  • Surveys 360, Search Ads 360, and Google Analytics
  • Display & Video 360, Search Ads 360, and Google Analytics

Q135. You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads. What could be the cause of this issue?

  • You included geographic, language, and technology targeting.
  • You included three different creatives to run in this campaign.
  • You set the priority of the ad as a “2” so that it ran before the standard.
  • You set the ad to run across multiple sites and platforms.

Q136. You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign. Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?

  • Google Analytics 360
  • Optimize 360
  • Surveys 360
  • Display & Video 360

Q137. You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?

  • Mobile reporting dimensions weren’t added into Report Builder.
  • The campaign only included the “mobile app installs” option.
  • The campaign only allowed for the “mobile app” option.
  • The “mobile website” option was not enabled in the campaign.

Q138. Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company. What kind of framework will you need to permit this kind of differentiation?

  • You’ll need to create separate child advertisers beneath the parent advertiser.
  • You’ll need to create two parent advertisers beneath a single Campaign Manager 360 network.
  • You’ll need to create two separate placements beneath the parent advertiser.
  • You’ll need to create separate campaigns beneath the parent advertiser.

Q139. You’re working with a national flower distributor planning their desired creatives for a new campaign. During the creative serving process, which of the following steps are relevant to the process?

  • Creative rotation rules, creative weight, creative scheduling
  • Creative rotation rules, creative flight dates, creative scheduling
  • Creative rotation rules, creative weight, creative type
  • Creative length, creative weight, creative scheduling

Q140. You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?

  • You should use the unique counting method.
  • You should use the standard counting method.
  • You should use the custom counting method.
  • You should use the per session counting method.

Q141. One of the high-priority webpages a marketer’s ads serve to has content on it that she’s unsure is right for her brand. Which Verification setting within Campaign Manager 360 would let her know if the content was okay?

  • Content setting
  • Geo setting
  • Video setting
  • Viewability setting

Q142. Which positions at an agency would you expect to use Campaign Manager 360?

  • Media planners, traders, and publishers
  • TV buyers, media traffickers, and strategists
  • Analysts, media planners, media traffickers
  • Traders, analysts, and media planners

Q143. A marketer has set up a new campaign and will now upload creatives. Which three options for creatives will be available to the marketer in Campaign Manager 360?

  • The available options are display, In-stream Video, and mobile ads.
  • The available options are display, rich media, and in-stream Video.
  • The available options are display, rich media, and Connected TV ads.
  • The available options are display, audio, and out-stream video ads.

Q144. When looking within Campaign Manager 360 at a campaign what components would you find?

  • You’d find placements, reporting, and creatives.
  • You’d find ads, placements, creatives, packages, and sites.
  • You’d find ads, placements, creatives, data, and packages.
  • You’d find placements, reporting, creatives, and trafficking.

Q145. You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?

  • Video completes
  • Custom viewable impressions
  • Companion conversions
  • Companion views

Q146. A streaming services startup wants to make sure their ad is streamed in one country, but not another for brand safety considerations. What resource should they use to review these metrics?

  • They should use the summary dashboard.
  • They should use the verification tool.
  • They should use a Floodlight Report.
  • They should use a Standard report.

Q147. You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store. Which tool in Campaign Manager 360 should you select?

  • Select deep links.
  • Select landing page links.
  • Select custom links.
  • Select text links.

Q148. A national medical device company is ready to launch their campaign for a new wheelchair. Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?

  • Agency creative planner
  • Agency media planner
  • Agency trafficker
  • Agency administrator

Q149. A PC accessories retailer has decided to add a new 640×480 MP4 video ad placement to their In-stream Video campaign. In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?

  • Enable the specific option in the transcode list.
  • Enable all transcoding options in the list.
  • Take no further steps after uploading the video file.
  • Submit a new tag to publishers who’ll serve the ad.

Q150. An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices. What technology are they using with the ads they are working with?

  • They are using Display & Video 360 Marketplace.
  • They are using HTML5 tools.
  • They are using MP4-encoded video.
  • They are using native apps.

Q151. A hotel client asks you to measure how many users participated in their rewards program. Which Floodlight capability would you use to measure the information they’ve requested?

  • Use a custom parameter.
  • Use a custom variable.
  • Use a custom attribution.
  • Use a custom metric.

Q152. Your client is an advertising agency who manages multiple clients across various categories. How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?

  • Create many campaigns for each account you manage within the agency
  • Create one agency account with multiple advertisers within that account
  • Create multiple networks, one for each of the multiple clients
  • Create many campaigns, one for each of the clients

Q153. While creating a campaign with your client they ask you what Floodlight tags can do within their campaign. How do you answer them?

  • The tags can create enhanced rich media creatives and can measure customer action.
  • The tags can create audience lists for greater user engagement and measure customer action.
  • The tags can create enhanced rich media creatives and report on multi-platform campaigns.
  • The tags can create audience lists for greater user engagement and create enhanced rich media creatives.

Q154. A new hire in your company asks you which digital marketing roles are likely to use Campaign Manager 360. How will you answer them?

  • Media traffickers, analysts, media planners
  • Analysts, traders, and media planners.
  • Publisher, strategists, and traders.
  • Media traffickers, strategists, and TV buyers.

Q155. Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250 only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?

  • Create a separate placement for each of the three publishers.
  • Wait until all three publishers provide video ad specifications.
  • Create only one placement for all three publishers.
  • Wait until all three publishers have the same specifications.

Q156. What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?

  • Campaign Manager 360
  • Display & Video 360 Marketplace
  • HTML5 tools
  • Native apps

Q157. You’re working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand. At what level in your Campaign Manager 360 account settings will you need to navigate to?

  • Ad-level verification
  • Campaign-level verification
  • Creative-level verification
  • Account-level verification

Q158. You’re working with a new client looking to use video advertising within Campaign Manager 360. Which two types of video ad creatives can they use?

  • In-stream video and in-stream video redirect
  • In-banner video and out-stream video
  • In-banner video and bumper video
  • In-stream video and in-text video

Q159. During website conversions, you’d like to find out which billing postal codes users entered. Which Floodlight feature can you use to help measure that information?

  • A custom dimension
  • A custom variable
  • A custom attribute
  • A custom parameter

Q160. You’re about to send tags to advertisers. What role do you have in Campaign Manager 360 that enables you to do this?

  • An agency administrator role
  • An agency creative planner role
  • An agency media planner role
  • An agency trafficker role

Q161. You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?

  • Landing page links
  • Targeting links
  • Custom links
  • Deep links

Q162. Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look. How would you answer them?

  • Ad
  • Placement
  • Creative
  • Package

Q163. Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic to meet this objective?

  • Apply mobile targeting to traffic two separate ads, so people can then be directed as you’d like.
  • Apply audience targeting to engage users who are interested in office supplies and who are near a store location.
  • Apply audience targeting to include users who have already purchased office supply goods from your client’s store.
  • Apply mobile targeting to include mobile app and mobile web ads in the ad campaign.

Q164. A client would like to better understand how Campaign Manager 360 works. What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?

  • 1. Campaign Manager 360 selects an ad to use the space. 2. People visit the website with ad space. 3. The ad serves and sends performance information to Campaign Manager 360. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
  • 1. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 2. Campaign Manager 360 selects an ad to use the space. 3. People visit the website with ad space. 4. The ad serves and sends performance information to Campaign Manager 360.
  • 1. People visit the website with ad space. 2. The ad serves and sends performance information to Campaign Manager 360. 3. Campaign Manager 360 selects an ad to use the space. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
  • 1. People visit the website with ad space. 2. Campaign Manager 360 selects an ad to use the space. 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 4. The ad serves and sends performance information to Campaign Manager 360.

Q165. You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory. If they want to see purchases across both platforms, which report should you run?

  • Cross-device conversions report
  • Path to Conversion Report
  • Reach report
  • Multi-device Report

Q166. A bookstore owner has chosen to add a 720×720 MP4 video ad placement to their In-stream Video campaign. In Campaign Manager 360, which action should they take to include this video format and resolution in their campaign?

  • They don’t need to take any further steps once they’ve uploaded the video file.
  • They should enable their preferred option in the transcode list.
  • hey should enable all transcoding options in the list.
  • They should send a new tag to the publishers who will serve the ad.

Q167. You’ve been running a campaign for your bottled water company across mobile phones, tablets, and desktops. You’d like to figure out which devices your ads have appeared. Which report should you check on?

  • They should look at the Cross-device conversions report.
  • You should check on the Platform Type Report.
  • You should check on the Same-device conversions report.
  • You should check on the Environment Type Report.

Q168. You’re ready for your tennis shoe campaign to launch. What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?

  • Select the ad sizes for the tennis shoe campaign on the site.
  • Download and send placement tags to the specific site.
  • Choose optimal placements on the site for the tennis shoe campaign. .
  • Upload your tennis-shoe-specific creatives into your account.

Q169. What’s the definition of Campaign Manager 360?

  • It’s a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
  • It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management, including a robust set of features for ad serving, targeting, verification, and reporting.
  • It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.
  • It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.

Q170. An agency represents a photography accessories dealer as a client. The dealer is ready to set up a campaign within Campaign Manager 360, with their network just created. What steps, in order, should the agency follow to organize the campaign?

  • The agency should: (1) create an advertiser, (2) create a campaign, (3) create a site, (4) create a placement, (5) upload creatives, (6) create ads, (7) associate the ads, (8) assign placements and creatives, then (9) download and send placement tags.
  • The agency should: (1) create a placement, (2) create an advertiser, (3) create a campaign, (4) upload creatives, (5) create ads, then (6) download and send placement tags.
  • The agency should: (1) create ads, (2) create an advertiser, (3) create a campaign, (4) create a placement, (5) upload creatives, then (6) download and send placement tags.
  • The agency should: (1) create a campaign, (2) create an advertiser, (3) create a placement, (4) create a site (5) upload creatives, (6) create ads, (7) assign placements and creatives, (8) download and send placement tags, then (9) associate the ads.

Q171. A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers. Which ad inventory option should they work with?

  • They should work with mobile in-app and in-stream audio inventory.
  • They should work with mobile web and anonymous inventory.
  • They should work with mobile web and out-stream video inventory.
  • They should work with mobile web and mobile in-app inventory.

Q172. A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign. Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?

  • A creative for an electric toothbrush is mobile-optimized and leads to their mobile company website.
  • A creative for organic toothpaste is large, animated, and has detailed flight specifications.
  • A creative for dental floss is a dynamic animation, with HTML5 assets, and needs a strong Internet connection.
  • A creative for mouthwash is a long-length video ad that sends users to a dental care information webpage.

Q173. You’re working with a national pizza chain on their latest brand merchandise launch. By using the Attribution Modeling Tool, you want to make sure that you’re giving equal conversion credit to all touch points that brought the user to purchase a t-shirt. Which attribution model would you use to meet this goal?

  • First Interaction attribution model
  • Linear attribution model
  • Last Interaction attribution model
  • Time Decay attribution model

Q174. Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad. To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?

  • Video plays and video completions
  • Video pauses and video completions
  • Video plays and video pauses
  • Video stops and video replays

Q175. When should an advertiser, who’s using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?

  • When serving ads to only desktop users
  • When serving ads to only mobile users
  • When serving ads to any user or device
  • When serving ads to only tablet users

Q176. A marketer is expanding an ad campaign for a tea shop with the help of new creatives. Which set of steps are relevant in the creative-serving process?

  • The marketer should use creative rotation rules, creative weight, and creative type.
  • The marketer should use creative rotation rules, creative flight dates, and creative scheduling.
  • The marketer should use creative rotation rules, creative weight, and creative scheduling.
  • The marketer should use creative length, creative weight, and creative scheduling

Q177. Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?

  • Set up two parent advertisers under one Campaign Manager 360 network.
  • Set up two separate placements under the parent advertiser.
  • Set up separate child advertisers under the parent advertiser.
  • Set up separate campaigns under the parent advertiser.

Q178. At an advertising agency, you add several clients to your portfolio but they’re across different categories. What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy and simple?

  • You should create several networks, with one for each of the clients.
  • You should create an agency account with multiple advertisers within the account.
  • You should create multiple campaigns for each account you work with within the agency.
  • You should create multiple campaigns, with one for each client.

Q179. A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign. Which ad placement option would they include in their campaign?

  • Desktop ads for computer building and repair
  • Mobile discussion website for a PC-owning community
  • Audio ads on a technology news-streaming app for mobile
  • Tablet app for tips and tricks for PC ownership

Q180. A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on. Which report should they look at?

  • They should look at the Cross-device conversions report.
  • They should look at the Same-device conversions report.
  • They should look at the Platform Type Report.
  • They should look at the Environment Type Report.

Q181. You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?

  • The campaign only had “mobile app installs” as a platform filter.
  • The campaign only had “mobile app” as a platform filter.
  • “Mobile website” was not included in the campaign.
  • Mobile reporting dimensions weren’t included in Report Builder.

Q182. An agency account manager has set up separate child advertisers for a client, a party supplies store. What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?

  • The manager should upload the specific creatives for the foil balloon product launch into their account.
  • The manager should choose a range of placements for their foil balloon product launch.
  • The manager should select the preferred ad sizes for the foil balloon product launch-related creatives.
  • The manager should create a campaign for their new foil balloon product launch.

Q183. Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?

  • Video completes
  • Companion conversions
  • Custom viewable impressions
  • Companion views

Q184. You’d like to find out how many visitors shopped on your website every day last month, and you’d like to have this spreadsheet emailed to you. Which Campaign Manager 360 feature should you use that meets your need?

  • Instant reporting
  • Report Builder
  • Summary dashboard
  • Attribution modeling tool

Q185. You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding. What solution would you recommend to meet their needs?

  • Firebase SDK
  • A third-party SDK
  • Google Play Installs
  • No tags or code needed

Q186. Your new client asks you about their video ad creatives options while you’re working with them to set up a video advertising campaign through Campaign Manager 360. What options do you tell them they have?

  • In-stream video and In-stream video redirect
  • In-banner video and out-stream video
  • In-text video and out-stream video
  • In-stream video and bumper video

Q187. An advertiser is launching a new product. They need to ensure a creative will run every time. What do they need to do?

  • They can produce an ad with a region-specific creative.
  • They can enable their account to serve across mobile devices only.
  • They should create a default ad so that it is always available to run.
  • They can set up their geographic target for a specific region.

Q188. Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?

  • Video plays
  • Video full-screen
  • Video views
  • Video midpoints

Q189. A business proprietor reviews an ad campaign within Campaign Manager 360. What components do they find in the campaign?

  • They’d find placements, sites, packages, ads, and creatives.
  • They’d find placements, data, packages, ads, and creatives.
  • They’d find reporting, trafficking, creatives, and placements.
  • They’d find reporting, creatives, and placements.

Q190. An international knit apparel company wants to find out if users outside their geographic brand safety target had viewed their ad. What’s a good way to view these metrics?

  • With the verification tool
  • With instant reporting
  • With the summary dashboard
  • With Report Builder

Q191. An agency is working with a jewelry retailer on a campaign. They review their client’s report and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?

  • They included four different creatives to run in this campaign.
  • They included geographic, language, and technology targeting.
  • They set the ad priority to “2,” and then it ran before the standard ad.
  • They enabled the ad to run across different sites and platforms.

Q192. Your client wants to create a video campaign with your agency. They ask you for an example when you might use the video impressions or video starts metric from Campaign Manager 360. How do you answer them?

  • You’re a marketing manager for a mobile phone repair company that has rolled out a new marketing campaign featuring video ads. You’d like to know how many people have watched the video ad from start to finish.
  • Your bakery is promoting new baked goods in your inventory. In this campaign, you’re featuring video ads and want to see how many impressions your video ads have received.
  • You’re a lighting fixture company owner who’s ready to promote a new line of lamps. You’re running video ads and want to discover how many people have watched the first quartile of the video ad.
  • You’re the marketer for a carpet-cleaning service. You’ve launched a new video ads campaign for them and want to uncover how many people have watched to the midpoint of the video ad.

Q193. You’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites. What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?

  • Review your Cross-environment Report to check on campaign effectiveness across all environments, including mobile.
  • Configure your account within Campaign Manager 360 to include apps, mobile devices, and tablets.
  • Use mobile-friendly sizes and formats when organizing your campaign in Campaign Manager 360.
  • Examine your trafficking settings in Campaign Manager 360 to determine if mobile-friendly sizes and formats are included.

Q194. An advertiser is ready to build their mobile ad campaign, and they want their ads to serve on any modern browser. Which of these ad inventory options should they select?

  • Mobile-in app and out-stream video
  • Mobile web and desktop web
  • Mobile in-app and in-stream video and audio
  • Mobile web and mobile-in app

Q195. Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?

  • Select the trafficking workflow.
  • Select instant reporting.
  • Select Report Builder.
  • Select the summary tab.

Q196. Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their Campaign Manager 360 network set up. Step-by-step, which processes should you follow when carrying out their campaign?

  • 1. Create ads. 2. Create an advertiser. 3. Create a campaign. 4. Create a placement. 5. Upload creatives. 6. Assign placements and creatives.
  • 1. Create an advertiser. 2. Create a campaign. 3. Create a site. 4. Create a placement. 5. Upload creatives. 6. Create ads. 7. Associate the ads. 8. Assign placements and creatives. 9. Download and send placement tags.
  • 1. Create a campaign. 2. Create an advertiser. 3. Create a placement. 4. Create a site. 5. Create ads. 6. Upload creatives. 7. Assign placements and creatives. 8. Associate the ads. 9. Download and send placement tags.
  • 1. Create an advertiser. 2. Create a placement. 3. Create a campaign. 4. Upload creatives. 5. Create ads. 6. Assign placements and creatives.

Q197. With which platforms does Campaign Manager 360 have native integrations?

  • Google Ads, Google Analytics, Display & Video 360
  • Google Ads, Display & Video 360, Search Ads 360
  • Google Analytics, Display & Video 360, Search Ads 360
  • Google Analytics, Surveys 360, Search Ads 360

Q198. You are launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?

  • Run the Cross-device conversions report.
  • Run the Multi-device Report.
  • Run the Path to Conversion Report.
  • Run the Reach report.

Q199. A high-end A/V accessories store is ready to begin their latest ad campaign. What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?

  • They’ll need to download and send placement tags to the specific site.
  • They’ll need to upload their A/V accessories-specific creatives into their account.
  • They’ll need to select the ad sizes for their A/V accessories campaign on the site.
  • They’ll need to select optimal placements on the site for the A/V accessories campaign.

Q200. An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?

  • A creative for walking shoes is a dynamic animation and requires a very good Wi-Fi or broadband connection.
  • A creative for hiking shoes is a medium-length video ad that directs users to their hiking shoes comparison webpage.
  • A creative for their latest running shoes is mobile-optimized but leads to their mobile website.
  • A creative for athletic socks is medium-sized, animated, with highly specific flight specifications.

Q201. Which steps correctly outline the order in which Campaign Manager 360 functions?

  • 1. Campaign Manager 360 chooses the advertiser’s ad to fill the space. 2. Campaign Manager 360 supplies a creative based on audience and contextual signals. 3. The ad serves and feeds performance data back to the ad server. 4. Users visit the site with ad space.
  • 1. Users visit the site with ad space. 2. Campaign Manager 360 supplies a creative based on audience and contextual signals. 3. The ad serves and feeds performance data back to Campaign Manager 360. 4. Campaign Manager 360 chooses the advertiser’s ad to fill the space.
  • 1. Campaign Manager 360 chooses the advertiser’s ad to fill the space. 2. The ad serves and feeds performance data back to Campaign Manager 360. 3. Campaign Manager 360 supplies a creative based on audience and contextual signals. 4. Users visit the site with ad space.
  • 1. Users visit the site with ad space. 2. Campaign Manager 360 chooses the advertiser’s ad to fill the space. 3. Campaign Manager 360 supplies a creative based on audience and contextual signals. 4. The ad serves and feeds performance data back to Campaign Manager 360.

Q202. You’re working with a paper company who has multiple creatives for their upcoming card stock campaign. Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?

  • Google Analytics 360
  • Surveys 360
  • Search Ads 360
  • Display & Video 360

Q203. A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360. If your objective is to measure how many people downloaded the promotion, what counting method should they use?

  • They should use the “per session counting method.”
  • They should use the “custom counting method.”
  • They should use the “unique counting method.”
  • They should use the “standard counting method.”

Q204. Your colleague is working with a client looking to advertise within multiple iOS sports applications. After creating the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What could be the cause of this error?

  • They assigned an HTML5 ad creative to run on desktop.
  • They assigned the creative to run across multiple mobile carriers.
  • They assigned the creative to run across all mobile platform types.
  • They assigned the creative to the Android operating system.

Q205. A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory. Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?

  • They should create HTML5 companion banner ads to reflect this type of campaign.
  • They should send the video ad tags to each of the selected publishers.
  • They should adjust the dimensions for each video ad, then they should upload them separately.
  • They should confirm the requirements from publishers for specific campaign dimensions.

Q206. After setting up a campaign, a furniture company is ready to upload creatives for it. Which three options for creatives will they be able to use in Campaign Manager 360?

  • Display, In-stream Video, and Connected TV ads
  • Display, audio, and mobile ads
  • Display, rich media, and in-stream Video
  • Display, rich media, and audio ads

Q207. A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?

  • The Standard report and the Unique reach report
  • The Standard report and Floodlight Report
  • The Floodlight Report and the Unique reach report
  • The Floodlight Report and Reach report

Q208. Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites. What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?

  • They should examine their campaign trafficking settings in Campaign Manager 360 to see if their ads are mobile-friendly.
  • They should set up their campaign creatives in Campaign Manager 360 for mobile-friendly sizes and formats.
  • They should modify their existing desktop display campaign within Campaign Manager 360.
  • They should configure their account in Campaign Manager 360 to include mobile devices, tablets, and mobile apps.

Q209. In preparation for an upcoming ad campaign, you need to connect Campaign Manager 360 and Google Analytics 360. Where should you look to enable that integration?

  • In the Floodlight Configuration Center
  • In the Integration Center
  • Account Settings
  • Admin Account

Q210. Using Campaign Manager 360, what kind of Verification settings would notify you if your ad was running beside content that wasn’t suitable for your brand?

  • Content setting
  • Viewability setting
  • Geo setting
  • Video setting

Q211. You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?

  • You’d share video plays and video skips.
  • You’d share video pauses and video completions.
  • You’d share video completions and video replays.
  • You’d share video stops and video replays.

Q212. After setting up separate child advertisers for your client, what’s the next step to prepare your client’s account in Campaign Manager 360?

  • Create a campaign for their new line of gloves.
  • Select the ad sizes for your glove creatives.
  • Upload your glove specific creatives into your account.
  • Choose optimal placements for their glove launch.

Q213. Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?

  • Use mobile targeting to traffic two separate ads so that users can be directed accordingly.
  • Use audience targeting to include users who have already purchased equipment from the brand.
  • Use mobile targeting to include mobile app and mobile web ads to their campaign.
  • Use audience targeting to engage users looking for virtual fitness apps and who are close to a store location.

Q214. Where do you go to see the connections you have set up between GMP products?

  • Integration Center
  • Customer Data Center
  • Floodlight Configuration Center
  • Admin Account Center

Q215. You’ve created a video ad campaign for your automotive rental store business, but you only have the companion ads ready to serve. What should you do?

  • Remove the video ad placements while proceeding with the companion ads.
  • Delay both the video ads and companion ads in the campaign.
  • Cancel both the video ads and companion ads in the campaign.
  • Begin the campaign with the companion ads until the video ads are ready.

Q216. Within Campaign Manager 360, what are the components of each account?

  • Placements, ads, advertisers, reporting, inventory, and billing
  • Sites, placements, ads, inventory, campaigns, and creatives
  • Campaigns, user roles, placements, ads, reporting, and creatives
  • Advertisers, user roles, user profiles, campaigns, and billing

Q217. Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites. What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?

  • They should look at their campaign settings in Campaign Manager 360 to see if their ads are optimized for mobile.
  • They should configure account settings in Campaign Manager 360 to include apps, mobile devices, and tablets.
  • They should use mobile-friendly sizes and formats when organizing their campaign in Campaign Manager 360.
  • They should adjust their existing desktop display campaign and settings within Campaign Manager 360.

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