You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?

Certification Answers

Q. You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?

  • The conversion tracking also including offline conversions.
  • Customers using web browsers that allow cross-site cookies.
  • Customers clicking the ads multiple times before purchasing.
  • Customers who made a purchase return to the conversion page.

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