Which two statements are true about evaluating your existing ad campaigns? (Choose two.)

Certification Answers

Q. Which two statements are true about evaluating your existing ad campaigns? (Choose two.)

  • When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
  • Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
  • Measurement results should lead to actionable insights; it should inform your decision-making.
  • One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.

#buttons=(Accept !) #days=(20)

Our website uses cookies to enhance your experience. Learn More
Accept !