Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Certification Answers

Q. Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

  • Capture, act, retarget
  • Tease, amplify, echo
  • Promise, sell, recall
  • Introduce, inform, inspire

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