Home Google Analytics Individual Qualification Exam What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? personCertification Answers share Q. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? Attribution modeling Conversion tracking Channel Groupings Multi-Channel Funnels Facebook Twitter Whatsapp Newer Older