Q. Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
- 25% of YouTube watch-time happens on mobile devices.
- 60% of YouTube watch-time happens on mobile devices.
- 75% of YouTube watch-time happens on mobile devices.
- Google does not share device watch-time metrics for YouTube.
