Home Google Analytics Individual Qualification Exam In Multi-Channel Funnel reports, how are default conversions credited? In Multi-Channel Funnel reports, how are default conversions credited? personCertification Answers share Q. In Multi-Channel Funnel reports, how are default conversions credited? Second to last campaign, search or ad Equal credit along the conversion touchpoints Last campaign, search, or ad First campaign, search or ad Facebook Twitter Whatsapp Newer Older