HomeGoogle Analytics Individual Qualification ExamIn Multi-Channel Funnel reports, how are default conversions credited? In Multi-Channel Funnel reports, how are default conversions credited? Certification Answers Q. In Multi-Channel Funnel reports, how are default conversions credited? Second to last campaign, search or ad Equal credit along the conversion touchpoints Last campaign, search, or ad First campaign, search or ad Facebook Twitter Whatsapp Share to other apps In Multi-Channel Funnel reports, how are default conversions credited? Newer Older