Home Google Ads Measurement Certification Exam Answers In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under? In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under? personCertification Answers share Q. In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under? Consideration Awareness Loyalty Purchase Facebook Twitter Whatsapp Newer Older