How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

Certification Answers

Q. How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

  • By reaching people who have recently experienced a major change in lifestyle.
  • By reaching a one-of-a-kind audience to deliver a niche message at scale.
  • By reaching people based on demographics, such as age and where they live.
  • By reaching people based on their consumption habits, such as where they shop or eat.

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