Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign.
What are three reasons advertisers would choose YouTube audience solutions?

Certification Answers

Q. Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

  • Real-time data, powerful signals, and cross-device reach
  • Competitive analysis, refundable budgets, and email lists
  • Lower auction bidding, email lists, and social reports
  • Console usage, channel subscriptions, and data volume

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