Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Certification Answers

Q. Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

  • Front-load the story arc, focus on framing, and use familiar faces.
  • Use fast pacing of video, frequent use of audio, and free giveaways.
  • Promise a deal, argue for value, and make an appeal or demand.
  • Use the psychology of viewer, power of recall, and proper time for action.

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