Home Google Ads Measurement Certification Exam Answers A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use? A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use? personCertification Answers share Q. A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use? Return on ad spend Customer referrals Brand awareness Brand association Facebook Twitter Whatsapp Newer Older