You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?

Certification Answers

Q. You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?

  • The campaign only had “mobile app installs” as a platform filter.
  • The campaign only had “mobile app” as a platform filter.
  • “Mobile website” was not included in the campaign.
  • Mobile reporting dimensions weren’t included in Report Builder.

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