Q. You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
- Use tightly framed product shots with audio brand mentions.
- Set up the problem the product solves and include a brand logo.
- Use tightly framed product shots without audio to avoid overwhelming viewers.
- Focus only on the brand logo and audio, and showcase the product after the first five seconds.
