Q. You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
- Provide multiple options for how viewers can take action.
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Include a specific call-to-action (CTA).
- Include a generic call-to-action (CTA).
