Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?

Certification Answers

Q. Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?

  • Use mobile targeting to traffic two separate ads so that users can be directed accordingly.
  • Use audience targeting to include users who have already purchased equipment from the brand.
  • Use mobile targeting to include mobile app and mobile web ads to their campaign.
  • Use audience targeting to engage users looking for virtual fitness apps and who are close to a store location.

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