Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. Two accept only MOV-transcoded creatives, with one accepting only 640×480 dimensions or larger; one accepts no companion ads; and the fourth hasn’t sent specifications. How should you traffic this campaign?

Certification Answers

Q. Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. Two accept only MOV-transcoded creatives, with one accepting only 640×480 dimensions or larger; one accepts no companion ads; and the fourth hasn’t sent specifications. How should you traffic this campaign?

  • You should delay the campaign until each publisher has sent in their specifications.
  • You should focus only on the publishers who permit MOV-encoded video creatives.
  • You should create a single video ad placement for all four of the publishers.
  • You should create a separate video ad placement for each of the four publishers.

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