Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

Certification Answers

Q. Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

  • The search engine is encrypting the user data. This is common on Google.
  • The UTM parameters cannot be parsed by HubSpot analytics.
  • A contact submitted a HubSpot form on a page without the HubSpot tracking code.
  • You have not set up your Sources report with your HubSpot account manager yet.

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