Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?

Certification Answers

Q. Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?

  • CTAs are not allowed in ads that appear off Amazon
  • CTAs are not allowed in display ads
  • The custom image should not duplicate information that is in the e-commerce section

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