Which of the following statements about private marketplaces (PMPs) are true?

Certification Answers

Q. Which of the following statements about private marketplaces (PMPs) are true?

  • PMPs are invitation-only marketplaces.
  • PMPs allow advertisers broader access to third-party supply.
  • PMPs leverage Amazon’s header-bidding integrations.
  • PMPs extend the benefits of programmatic to specific publisher buys.

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