What’s the difference between attitudinal and behavioral research?

Certification Answers

Q. What’s the difference between attitudinal and behavioral research?

  • Attitudinal research measures what your customers say; behavioral measures what they do.
  • Behavioral research measures what your customers say; attitudinal measures what they do.
  • Attitudinal research measures quantitative data; behavioral research measures qualitative.
  • Behavioral research measures quantitative data; attitudinal research measures qualitative.

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