What was the purpose of the Google Hummingbird algorithm update?

Certification Answers

Q. What was the purpose of the Google Hummingbird algorithm update?

  • Associating past search history with similar themes and pulling together keywords and phrases
  • Parsing out phrases rather than focusing on specific search queries
  • Targeting link spam and manipulative link-building practices
  • Serving up more personalized and relevant search results

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