What is the difference between a brand keyword and a non-brand keyword?

Certification Answers

Q. What is the difference between a brand keyword and a non-brand keyword?

  • A brand keyword is more expensive, a non-brand keyword is less expensive
  • A brand keyword receives less traffic, a non-brand keyword receives more traffic
  • A brand keyword has more variations, a non-brand keyword has fewer variations
  • A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name

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