Q. True or false? Your agency’s strategist should be included in sales conversations.
- True – The strategist should replace the sales reps in the last few conversations and be responsible for pitching the proposal.
- True – The strategist will know what questions to ask and expectations to set in order to match services and properly scope the engagement.
- False – Involving others in the sales process adds complexity and time to the sales process.
- False – Pulling the strategist from their daily activities slows down progress with existing clients.
