Rachel works for a marketing agency and is designing a new website for a client. She’s trying to create the site navigation, but is having trouble figuring out which items to include and where to place them. How should Rachel start tackling this problem?

Certification Answers

Q. Rachel works for a marketing agency and is designing a new website for a client. She’s trying to create the site navigation, but is having trouble figuring out which items to include and where to place them. How should Rachel start tackling this problem?

  • Perform an open card sort with a group of users.
  • Conduct usability testing with a mockup of the website.
  • Ask the client how they think the navigation should be structured.
  • Copy the navigation menu from a similar website.

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