Match each campaign goal with the appropriate optimization type.

Certification Answers

Q. Match each campaign goal with the appropriate optimization type.

  1. Detail page view rate (DPVR)
  2. Cost per aquisition
  3. Return on ad spend (ROAS)
  4. Click-through rate (CTR)
  • Detail page view (DPV) (1)
  • Pixel conversion (2)
  • Purchase (3)
  • Click (4)