Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.

Certification Answers

Q. Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.

  • Increase bids on keywords with high ACOS
  • Decrease bids on keywords with low KENP reads or royalties
  • Decrease bids on keywords with high ACOS
  • Increase bids on keywords with high impressions

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