Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?

Certification Answers

Q. Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?

  • Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
  • Pitch the idea of Growth-Driven Design to them and focus on the continuous improvement, experimentation, and user research.
  • Establish the importance of the website to the growth of their business and start the shifting their perspective towards the new mindset.
  • Get the prospect excited to work with you by introducing your team, your process, and show a number of case studies.

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