How do search engines use sitemaps?

Certification Answers

Q. How do search engines use sitemaps?

  • Google uses a sitemap to locate structured data on a web page and display it in rich results.
  • Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily.
  • Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages.
  • Search engines don’t use sitemaps, but SEO experts use them to determine the information architecture of a website.