How can you determine the severity of your escalation topics? Choose two answers.

Certification Answers

Q. How can you determine the severity of your escalation topics? Choose two answers.

  • Talk to your social media team to determine if they have had any recent issues. Ask which topics they want to have escalated to them.
  • Severity doesn’t matter. Escalate all negative mentions.
  • Talk to PR and Comms to see what kinds of crises they have had in the past. Ask which topics they want to have escalated to them.

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