Georgeanne is optimizing her children’s books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

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Q. Georgeanne is optimizing her children’s books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

  • decrease bids on low performing keywords
  • add new keywords
  • add negative keywords
  • remove underperforming keywords