Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

Certification Answers

Q. Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

  • The exploration and action phase
  • The initial search and exploration phase
  • The exploration and evaluation phase
  • The evaluation and action phase

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