For which scenario(s) should an advertiser consider optimization?

Certification Answers

Q. For which scenario(s) should an advertiser consider optimization?

  • The line item is achieving its performance goal but has potential to perform better.
  • The line item is spending its budget at an optimal pace.
  • The line item is not achieving its desired KPI or goal.
  • The line item is not spending enough of the allocated budget.

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