Fill in the blank: When creating your sales pitch and proposal, it’s important to make it clear that you’re selling __________ and __________, not _____________.

Q. Fill in the blank: When creating your sales pitch and proposal, it’s important to make it clear that you’re selling __________ and __________, not _____________.

• the process, deliverables, hours
• results, the GDD process, the actual deliverables
• value, deliverables, the process
• Strategy, continuous improvement, the launch pad website