Q. Evan has been working on improving the mobile experience for CookingGenius. The owner of CookingGenius is interested in quantifying the impact that Evan’s work has had. Evan knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Evan calculate rel mCvR for CookingGenius?
- By dividing the desktop conversion rate by the mobile conversion rate
- By multiplying the mobile conversion rate by the desktop conversion rate
- By multiplying the desktop conversion rate by the mobile conversion rate
- By dividing the mobile conversion rate by the desktop conversion rate
