An agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?

Certification Answers

Q. An agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?

  • They should look at the Standard report and Reach report.
  • They should look at the Standard report and Floodlight Report.
  • They should look at the Floodlight Report and Reach report.
  • They should look at the Floodlight Report and Summary report.

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