An agency is working with a jewelry retailer on a campaign. They review their client’s report and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?

Certification Answers

Q. An agency is working with a jewelry retailer on a campaign. They review their client’s report and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?

  • They included four different creatives to run in this campaign.
  • They included geographic, language, and technology targeting.
  • They set the ad priority to “2,” and then it ran before the standard ad.
  • They enabled the ad to run across different sites and platforms.

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