All lines in an order are opted into budget optimization, but the most efficient line has the lowest allocated budget. What is an optimization you could make to help allocate more budget to that top-performing line?

Certification Answers

Q. All lines in an order are opted into budget optimization, but the most efficient line has the lowest allocated budget. What is an optimization you could make to help allocate more budget to that top-performing line?

  • Remove the lowest performing audiences on the top-performing line.
  • Increase the base bid on the top-performing line.
  • Decrease the base bid on the top-performing line.
  • Tighten frequency from “3 per 1 day” to “1 per 1 day” on the top-performing line.

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